MUMBAI: India?s first youth adventure reality show MTV Roadies is back with its tenth season with a modified format. The tenth season is named ?MTV Hero Roadies X - Battle for Glory? and will have a face-off challenge between the mastermind of MTV Roadies Raghu Ram and the boy who won the show?s debut season Rannvijay.

The auditions for the tenth season kick off on 31 October with the first stop being Pune, followed by Delhi, Chandigarh and Hyderabad.

In the new season, contestants will be part of two teams. The new Roadies selected will be on Rannvijay?s team while Raghu will have a team of ex-Roadies who have had an interesting journey on the show.

Ram said, "This year, Roadies completes a decade as the definitive reality show for the youth of India. And in its 10th year, Roadies enters the new era, where the new struggles with the old for its true place. Is it time for a new generation of Roadies? This question will be answered as Rannvijay, the mainstay of Roadies, takes on the old establishment and its way of getting things done. This season is all about the winds of change, as the new challenges the old in a battle for glory."

VJ Rannvijay explains said, "Raghu and I have always been on the same team. This is the first time that we will be competing against each other due to conflict of opinion. The decade season of MTV Roadies will be packed with excitement and thrill, like all other seasons. I am sure the fans of the show will enjoy and look forward to the season."

MTV India EVP and business head Aditya Swamy said, "This year we celebrate the decade of a cult called Roadies and of our 10 year partnership with Hero. We call this season Roadies X and this signifies a start of a new era in the journey of Roadies. As the new takes on the old, we put to test a very basic question of life. What does it take to win? Politics or Performance. Hai Dum Ladne Ka?"

Hero MotoCorp SVP(marketing and sales) Anil Dua said, "Hero MotoCorp today is one of the largest corporate promoters of talent in the country on diverse platforms. We have been associated with MTV Hero Roadies since its inception and this season is a celebration of that decade-long association. To bring more attitude, fun and excitement among the contestants, we have brought India?s first on-road-off-road (trans-roader) motorcycle ?Hero Impulse? into this cult program. The Roadies will certainly get a ride of their life as they battle it out on the Impulse in some of the toughest terrains. We wish all the contestants of MTV Hero Roadies-10 all the very best. Ride safe and have fun."

MUMBAI: After the success of Coke Studio, youth channel MTV is planning to spruce up its reality and other content to fight in the cluttered and competitive genre.

The channel is first getting its iconic international music property, Unplugged, to India. The franchise initially started in 1989 and has featured artists right from Eric Clapton, Paul McCartney, Mariah Carey, Nirvana, Bob Dylan, and Oasis to Katy Perry, Alicia Keys and the likes in a span of two decades.

The show, ?Micromax Mtv Unplugged? will premiere on 1 October, Saturday, at 8 pm on MTV India.

The channel will also re-launch MTV Luv Reels, the made for TV movies under MTV Films. By mid-September, the channel will ready with the three movies.

By end-September, MTV will launch another reality show ? MF101, a one of its kind reality show, where four boys live fantasies? nobody fights, nobody bitches, nobody backstabs, nobody plots, and there is no bad blood, there is no conspiracy, there are no tasks, there is no competition, no enmity, it?s just four boys living the good life and having a great time. Guided throughout by an elusive yet sexy angel who they?ve never met, they race cars, ride bikes, travel on yachts, go on a road trip and possibly every other thing any red-blooded man wants.

The channel, which is airing MTV Roadies Battleground at present, is also preparing to launch the next season of its biggest property, MTV Roadies. This time Roadies will travel to America, a top executive said.

"There is lot of exciting new stuff lined up on MTV?," MTV India channel head Aditya Swamy said."We have Unplugged, Luv Reels, MF101 and Roadies all in pipeline. We are a youth destination and will keep our commitment of bringing the best of music and non-music properties.?

The channel, which had earlier decreased its music quotient, has once again got its focus on the "M" of MTV and is now experimenting with the "other than Bollywood" music as well."Coke Studio was one effort to get the artists on one stage. Unplugged is another initiative which shows that M will always be at the heart of MTV. Music in its purest form is when it is acoustic, pure and soulful?no remix, no electrics. The artists, the songs, the setting and even the instruments have been carefully handpicked to give a rich musical experience. Unplugged will be driven by a multi media distribution and marketing programme to give fans a chance to always be within arm?s reach of this unique content,? Swamy said.