MUMBAI: Star India-led Hotstar is the chart leader of the Indian

MUMBAI: Digital marketing and engagement has now emerged as the staple in every brands marketing strategy.

Sapna Choudhary needs no introduction considering her mega appeal and the millions of views her songs and videos have

MUMBAI: Indian e-wallet and payment gateway giant Paytm and Chinese conglomerate Tencent Holdings have reportedly pla

MUMBAI: Indian OTT apps are figuring out ways to increase viewer engagement.