Advertising picks up in 2012: Nielsen
MUMBAI: Advertising spending across television, newspapers, radio, outdoor, Internet and cinema see an increase in th
MUMBAI: The terror attacks of 9/11 was the most impactful moment on American television, according to a survey done by Nielsen and Sony Electronics.
The results span the last 50 years and include natural disasters, court dramas, famous deaths etc. The rankings are based on a questionnaire of consumers about events they had watched, if they remember where they were and if they discussed the events with others.
Other events that made the top 10 include Princess Diana‘s funeral in 1997, the Columbine High School shootings in Colorado, the BP oil spill in the Gulf of Mexico, the 2010 earthquake in Japan and the police chasing OJ Simpson‘s.
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