MUMBAI: Nielsen, a global provider of information and analytics around what consumers watch and buy, has acquired Mar

MUMBAI: The Nielsen Company, well-known for its television ratings services, is launching a new service to help onlin

MUMBAI: Nielsen, a global provider of insights and analytics into what consumers watch and buy, has acquired NeuroFoc

MUMBAI: For the first time in nearly 20 years, the number of homes in the US with television sets has dropped.

MUMBAI: Marketers’ strategy to deal with inflation through promos, pack sizes and price discounts has kept the consum

MUMBAI: Television-and-Internet audience measurer Nielsen Holdings has raised $1.6 billion through an initial public