MUMBAI: The Nielsen Company, well-known for its television ratings services, is launching a new service to help onlin
MUMBAI: Nielsen, a global provider of insights and analytics into what consumers watch and buy, has acquired NeuroFoc
MUMBAI: For the first time in nearly 20 years, the number of homes in the US with television sets has dropped.
MUMBAI: Marketers’ strategy to deal with inflation through promos, pack sizes and price discounts has kept the consum
MUMBAI: Television-and-Internet audience measurer Nielsen Holdings has raised $1.6 billion through an initial public
MUMBAI: Television continues to reach more people over more platforms, according to media research company Nielsen.
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