MUMBAI: In a smart move that could lead to further enhancing of its credibility and importance, Broadcast Audience Re
MUMBAI: Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing adverti
MUMBAI: Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,
MUMBAI: A Nielson report has now confirmed what many believed of the growing ad spends in the digital world.
MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media con
MUMBAI: The growth of video streaming is beyond question as streaming devices are easier options for viewers to explo
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