MUMBAI: US pay TV service provider DirecTV and researcgh firm Nielsen have entered into an agreement to test the deve

MUMBAI: At the recently held annual American International Toy Fair, toy makers showed playthings like Power Rangers

MUMBAI: US media research firm Nielsen is consolidating its initiatives involving digital television set top box data

MUMBAI: The total number of TV households in the US is expected grow 47 per cent from 111.4 million to 163.7 million

MUMBAI: The Nielsen Company (formerly VNU) and NetRatings, Inc.

MUMBAI: Rupert Murdoch's strategy to acquire niche websites to generate online revenue streams has started delivering