MUMBAI:  A blueprint for India’s own architecture for measuring television viewership is likely to be ready by the en

MUMBAI: The Broadcast Audience Research Council (BARC) appears to be reaching the final stretch of putting together i

MUMBAI: Television ratings agencies seem to be the flavour of the season.

MUMBAI: The French audience measurement company Médiamétrie will be the ratings partner for the Broadcast Audience Re

KOLKATA: The Broadcast Audience Research Council (BARC) has clarified that its technical committee's evaluation panel

BENGALURU: In what was the first of four to five open houses that BARC intends to hold in India, the apex body shared