OLX rolls out new TVC conceptualised by Saatchi & Saatchi
MUMBAI: The free online classified site OLX.in has launched a new TVC, created by Saatchi & Saatchi, to take its
MUMBAI: Uefa has announced the appointment of the BBC and ITV as the official broadcasters of Uefa Euro 2012 in the UK.
All 31 matches will be transmitted live across BBC and ITV. The broadcasters will further exploit all 31 matches via their respective internet and mobile platforms.
A daily highlights programme will also be shown on each match day during the tournament and the BBC has the right to provide extensive coverage of the competition across its radio channels.
Uefa Events marketing director Guy-Laurent Epstein said, "Uefa is delighted to continue its relationship with the BBC and ITV, our traditional broadcast partners for the UEFA European Championships.
"We look forward to working with the UK?s leading free-to-air broadcasters and are convinced that they will provide fans in the UK with an exceptional depth of coverage of the tournament across all media platforms."
The BBC and ITV also confirmed the full split of matches between the two broadcasters across the tournament.
The broadcasters will show a total of 16 matches each including the final, which will be broadcast by both ITV and the BBC.
ITV controller of sport Niall Sloane said, "Major events such as the Euro 2012 Championships have huge significance for our viewers and attract some of the biggest audiences on television. I?m delighted that ITV has secured an outstanding selection of games through the tournament which includes England?s opening game against France as well as a potential peak time group decider against hosts Ukraine.
"ITV1 will also be the home of some terrific clashes between the top teams in Europe including Spain v Ireland, Spain v Italy, Portugal v Holland and Ireland v Croatia."
BBC Head of TV Sport Philip Bernie said, "The BBC is delighted to be showing the UEFA European Football Championship, a huge football event, which, along with the London Olympics, should ensure a fantastic sporting summer for BBC viewers.
"We are happy with the live matches on BBC One, as they give us a strong climax to the event, with both semi-finals, as well as England?s quarter-final if they progress. We also have some very appetising group games, including England?s second match, against Sweden, in peak time, Ireland?s final match, against Italy, and heavyweight clashes between Holland and Germany and Germany and Portugal."
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