TheOneAlliance elevates Makarand Palekar to executive VP - sales & strategy
MUMBAI: TheOneAlliance (TOA) has elevated Makarand Palekaras to executive VP - sales and strategy for its joint ventu
Shashi Sinha -- President, Lodestar and regional media director, FCB Asia-pacific has a clear mindset, maintains lowest common denominator and yet is cutting edge.
Is that all you need to be a leader? Know more from the very intelligent, simple and subtle Shashi in a short and crispy conversation with Nidhi Jain.
@Words that describe you best?.
Transparent and fair.
@How do you perceive life?
Happy, positive, adjusting quickly, independent.
@Journey till Lodestar?Greatly influenced by the outspoken Kurien Varghese at FCB.
@Turning point?
In FCB for 21 years, was not very calculative but worked best on Brands like Amul.
@Philosophies?
Live and let live.
@How do you make the team aggressive /get the best out of people?
I let people put their point of view across.
@Personal strength /weakness?
Strengths - family friends and networking (can't be alone).
Weakness - transparent, with no agendas.
@Handle stress?
Playing sport and watching TV.
@Biz Mantra?
"Value driven"
@Favourite book?
Bhagwada Gita; books by Indian authors.
@Movies?
Of late "Lage Raho Munnabhai".
@Brands you like?
Amul.
@Fitness mantra?
Walk.
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