Educational Experience
I've done my philosophy honours from Mithibai College, Mumbai and thereafter I did a media course from the same college.

Professional Experience
I started my career at the age of 17 as a trainee with well known TV personality Siddhartha Kak. After that I was an assistant on a show called Zee Premiere Show. Later, I also directed the show.

Once I gathered some experience I set up my own production company called Sainet Communications. We were producing software for Zee TV. We produced 52 episodes of Zee Talkies. It won the best show award at the RAPA (Radio and TV advertisers practitioners association of India) awards a few years back.

While I was working on these shows I worked on Weekend Cinema which aired on Zee Cinema. This was Zee's in-house show and directed the show for them as a freelancer.

Amidst all this I also tried my hand at PR. I handled the PR for Arjun Sablok's directorial debut movie Na Tum Jaano Na Hum and also handled his personal PR.

Prior to my stint with television as a producer I provided creative input for a show called The Kiran Juneja Show. I was also the audience coordinator for the same.

Currently I'm the creative producer for a show called Bollywood Tonight which our company Applause Entertainment produces for Zee Cinema. We compile the best stories of this show and air it on a show called Bollywood Gupshup on Zee TV.

Job Profile
As a creative producer I have to see to it that we produce a good show both in content and looks. So the entire look of the show is my responsibility.

Television as career choice
I had not thought about getting into this field so it was not a deliberate move on my part. My dad has been associated with the media for a long time now and so it was a very natural move on my part to get into this field.

Current Television scenario
There was a phase when there was a boom in the television market and then after a while there was the same regular stuff, then again there was a boom. So the industry has been very unpredictable with ups and downs.

It has been noticed that if a particular soap or programme gains popularity among the viewers, 10 other soaps of the same genre will be on air within no time. For example when family dramas gained popularity, so many others came up with the same. And it has also been noticed that sequels seldom work.

Everyone wants to work on and around an already successful formula. No one is breaking away from the mould that is already there. The industry is in need for some good television software. Five years from now
My dream is to make a film one day. What I am currently doing is just a stepping stone to that ultimate goal. So hopefully five years from now I should be starting my own movie.

Hobbies
I am a total music freak. I love all kinds of music whether it is English or Hindi. I'm not into rock or metallic stuff but am more of a soft music lover.

I love to read also but I don't get enough time to do so. I'm not a voracious reader but if and when I do find time, I read books on philosophy rather than the regular fiction novels.

I also love dancing and have learnt Bharat Natyam and Kathak. I am also a movie buff. I love watching all kinds of cinema but not necessarily Indian cinema.

Idea of enjoyment
I am basically a person who enjoys going out for a meal with friends. I am not the partying kind. I have been to a disco twice in my life and have absolutely hated the experience.

I am more of the kind who would love to go out on drives or a walk on the beach. My sense of enjoyment is something very subtle and quiet.

"I believe in living life to the core. And I derive pleasure from doing simple things in life; be it just cooking up a meal, entertaining guests or just pursuing a game of cricket," says Ravi Rai as we settle down for a brief tete-e-tete. Dressed casually in a simple red T shirt and jeans, Rai welcomes us in his exquisitely done up apartment in Versova that reflects the man behind the veneer. A picture of his younger days adorns the wall, an Egyptian painting and collection of books in the library speak a volume about him.

With his characteristic far-away look, he says, "my study is where I spend a major part of time reading and writing. But, then writing is only one of my passions. My career as a writer, director, producer has really been an accidental journey." And this coming from the man behind subtle serials like Kashish, Sailaab and Thoda hai thode ki zaroorat hai. I have no major ambitions like writing a master piece before dying," he further declares honestly. We wait for more as Rai reveals it all about his life and times.

I've become spiritual in life
"It's a rather mercurial business, sometimes it can put a creative person on a pedestal and the next moment you are out. Though it hurts, but then nothing is permanent in life. I've analysed life and now I've become spiritual in life. I believe in god and destiny. I do not believe in dreaming too big and losing my sleep over it.

Cooking helps me unwind.
Rai is passionate about cooking; so much so that he orders for different masalas like garam masala, nimboo, paani masala and lassi masala from various parts of the country. Recalling his childhood, he says, "As a child I had working parents. So, at the age of nine my father taught me how to cook dal chawal, since it's easy to make and is also a complete meal. So, whoever reached home early would cook for everyone. The habit stayed with me and later even during my struggling days in Mumbai at the age of 20, I used to cook parantha, sabzi , dal, chawal. Cooking helps me unwind

Entertaining friends
Weekends are a time when Rai along with wife Anita love to welcome friends home "It gives me tremendous satisfaction when I see people savour my dishes. We both cook up separate dishes. My Sindhi mutton recipe is a hit amongst all my friends. Anita, who is a Kashmiri, makes very good Italian and Kashmiri food. "

And what are the other preparations he likes to make? "Anything that takes a long time to prepare," he quips. "I love making rajma and channa for that reason. So, does he indulge in day-to-day cooking too? "Of course ! Today I am preparing Chinese for my kids," he announces happily. Rai also tells us that one of his favourite pastime is watching matches with friends when he sometimes loves to surprise them by cooking a dish or two. That brings us to his other passion that is Cricket.

Cricket talk
" I am a member of a team called Upstagers which is led by Mahesh Manjrekar. Some of the other members are Shivaji Satam and Robin Bhatt. We have our practice sessions at he Kalina Ground in the wee hours of morning. Once a year we also go to Ajmer, Bhavnagar and Pune where we play against other teams. Next year I am looking forward to go to Goa to play a match against a team from England," says the 45 year old producer, who also does the treadmill and weights to remain fit.

Traveling
His mobile rings. We take some time to browse in his library where we find several books on travel. Talking about his passion for traveling he says, "I travel a lot with my family. I have a certain connection with Agra for some strange reason. Kerala is another place I love. I have also been to Bangkok many times. We had a good vacation in Seychelles recently. This summer we are planning to do Europe," concludes the simple man who believes in middle class values and derives pleasures out of ordinary things.