Mumbai: Global Advertisers has been roped in for the outdoor promotion of Raj Kundra and Sanjay Dutt?s Super Fight League (SFL). The property, which was launched in 2011, is India?s first professionally organized Mixed Martial Arts (MMA) fighting league.

The 360 degree promotional for SFL includes social networking sites, direct mailers to more than 1 lakh clients and several PR-driven activities. Global?s strategically positioned hoardings will deliver SFL?s brand promise to its target audience comprising young men between 18 and 35 years.

MMA is the fastest growing sport in the world and is a multibillion dollar industry in the West. It is with a view to tap the potential of the sport in India that SFL plans to organise seven widely-publicized MMA events in 2012.

SFL will marry the idea of sport to superlative entertainment and will include performances by international performers, DJs along with ?fight nights? to draw fans to the mega sports event. On August 5, the SFL will air the reality show ?SFL Challengers? on Neo Prime at 9 PM (Sat & Sun) and Zoom at 10 PM (Sat & Sun)

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers, said, ?We would like to thank Raj Kundra and Sanjay Dutt for their faith in our ability to communicate the exciting possibilities of SFL to its target audience. We have successfully generated interest for the SFL through a judicious selection of our best hoardings along with a mix-media plan designed with SFL in mind. Sports-related entertainment continues to gain momentum in India. Our strategy for SFL is designed to tap this interest among youngsters and sports enthusiasts to attract eyeballs for our client.?