MUMBAI: Big Magic, the regional entertainment for Hindi heartland from the Reliance Broadcast Network (RBNL) group, has added a new show to its content lineup.

The channel which is available in UP, MP, Bihar and Jharkhand, has started a new Bhojpuri music band.

The band ? ?Hamaar Des Hamaar Sangeet? - will air everyday at 9-9.30 am.

The new band, Big Magic hopes, will cater to the audiences spread across the Hindi Heartland who enjoy Bhojpuri
Music.

This Music band will feature songs from the latest and popular Bhojpuri films. Apart from popular Bhojpuri Music, it will be interspersed with Bhojpuri gags to increase the entertainment quotient for the viewers.

The gags, performed by Bhojpuri comedians, will showcase typical characters from the region like a doodhwala bhaiya, policeman, and politician performing gags on local insights.

The band will keep introducing more interesting local characters over a period of time, the comoany said in a statement.

MUMBAI: Lucha Libre US has announced a long-term partnership with Reliance Broadcast Network (RBNL).

With the deal in place, the first season of Lucha Libre? Masked Warriors will air simultaneously on RBNL?s English entertainment channel Big CBS Prime, part of the Channels launched through its joint venture with US? CBS Studios International, and its regional entertainment channel - Big Magic - targetted at the states of Uttar Pradesh, Madhya Pradesh, Bihar and Jharkhand.

The show will air on Big CBS Prime each Friday at 9 pm and on Big Magic - each Saturday and Sunday at 7.30 pm.

This programme is a free style wrestling show. The series includes a roster of Mexican and US wrestlers, such as Lizmark Jr., Super Nova, Marco Corleone, Shane Helms and Tinieblas Jr.

RBNL said in a statement, "Sports programs are known to draw huge audiences in India. A deep audience insight mapping indicated an excellent opportunity to bring to India the Masked Warriors, showcasing the new and iconic warriors of Lucha Libre. We are confident that this offering will resonate well with our audiences across both channels, and are extremely pleased with the partnership".

Lucha Libre USA CEO Steven Ship said, "We are excited to be partnering with RBNL to bring this incredible tradition of Lucha Libre to audiences in India and allow them to view the program across demographics. We are confident, the reach and rich relevant audience base of Big CBS Prime and Big Magic will allow us to create sizeable impact in the Indian market".