Mumbai: The success of Zee News, the nation?s most trusted news channel, has once more been acknowledged by the Limca Book of Records 2011-12. After its environmental campaign ?My Earth My Duty? was listed, the channel will find mention for organizing and executing India?s largest voter awareness campaign ?Aapka Vote Aapki Taaqat?.

Addressing the issue of decreasing voter percentage as a part of its responsibility as the fourth estate, Zee News rolled out the campaign to sensitize voters about the importance of voting to ensure a responsive, accountable and democratically elected government.

Launched during the Lok Sabha elections in 2009 with exclusive support from the Election Commission of India, the initiative registered phenomenal success. The drive continued to make waves in the Assembly elections of Maharashtra, Haryana, Arunachal Pradesh, Bihar & West Bengal, and the recent 2012 Assembly elections. Consequently, the public service campaign is acknowledged as one of India?s biggest and most credible voter awareness drives.

In an attempt to reach the grassroots of India, given the different cultures and lifestyles, Zee News left no stone unturned. The message was spread not just on TV, but also on Radio, Internet, Mobiles and other conventional mediums covering more than hundred cities and villages. To ensure wider & maximum possible reach, Zee News also brought together various reputed media organizations with just one objective in mind - to turn the world?s biggest democracy into a force to reckon with.

Speaking on behalf of Zee News, marketing head Mr. Rohit Kumar said, ?I am very happy that the initiative has been recognized, and has set standards for the industry to follow. In fact, to raise an issue that concerns people?s lives and turn it into a crusade has always been Zee News? forte. Aapka Vote Aapki Taaqat also dovetails with the channel?s belief that an empowered thought leads to an empowered nation.?

For more information, you may please contact: Ms Monisha Gupta (91-9891272725).One can also visit the following link for further details:
http://www.limcabookofrecords.in/subcategory_detailed.asp?cat=Government&id=14#

Mumbai: Zee News? ?My Earth My Duty? campaign, launched on June 5, 2010, is a social initiative with an objective to spread awareness on climate change. The initiative aims at engaging various members of the society to sensitize and encourage them to take concrete action towards mitigating the effects of climate change. The campaign reached out to a whopping 50 million people last year and entered Limca Book of Records 2010-2011for setting a record of planting more than 73 lac trees in one single day(25th August 2010) across 2.5 lac villages and all the District Head Quarters. The achievement not only made it Nation?s largest climate change awareness drive but also won it the prestigious Rashtriya Rajiv Gandhi Award.

This year, Zee News once again rolled out the campaign on World Environment Day (June 5, 2011) having the same objective of motivating people to bring about behavioral change to fight the menace of the global warming and environmental degradation and most importantly the role that each one of us can play in saving our Mother Earth. The logo, which encapsulates Mother Earth with a green cover, aims to communicate to every individual his duty towards the planet for our future generations.

Spread over a period of three months, the campaign is being drawn up as an innovative one from all conceivable aspects and has been designed in such a way that it should reach a sizeable population effectively across the nation in various languages like Hindi, Marathi, Gujarati, Bengali and others.

As a part of the CSR campaign, a series of ground events such as rallies, seminars, camps, painting competition, street plays, etc will be organized. The same will be promoted under a 360 degree promotional plan comprising electronic media in the form of promos, special news bulletins, discussions, and print, radio, mobile, online with a dedicated microsite - Zeenews.com/myearth along with new media including Facebook & Twitter.

Rohit Kumar, Head ? Marketing, Zee News, said, "Our concern and objectives regarding the environment remain the same. Global warming and other environment hazards continue to pose serious threats. For the second year, we shall endeavor to spread awareness about these threats and not only awaken people?s thought to it but generate public response by inspiring them to act against the climate change and plant maximum number of trees on Sept 12. As at Zee News, we always believe in the Power of Thought"

On 12th September 2011, a nationwide Earth Festival would be celebrated, i.e. the nation?s biggest plantation drive, for which Zee News has joined hands with reputed organizations such as UNDP, UNV, The Ministry of Youth Affairs (NYKS, NSS), ETF (plantation in ecologically disturbed areas), ITBP, NCC, CRPF etc. The campaign would involve more than 50 million young volunteers in planting saplings across the length and breadth of the country.

After the Zee Network went over a corporate makeover with its new logo two months back, its premier and India?s oldest Hindi national news channel (C&S) ? Zee News repositioned its brand philosophy as ?Jazba Soch Ka? on August 26th 2011.

Until now, Zee News positioning ?Zara Sochiye? has driven the thought leadership stance and has tried to ignite people?s thought by focusing on hardcore and serious news. In this course, Zee News has established itself as a channel ?committed to News? with focus on sensible and relevant news, thus respecting the ?thought of the viewer?. Acting as an enlightened member of the fourth estate, Zee News has strived to set an enabling agenda to empower people for a better and a more informed life.

Post its success and in view of the changing scenario, Zee News decided that it was time to transform stimulus into action and came up with the new positioning statement as ?Jazba Soch Ka?. It is aimed at further strengthening its stand of empowering and enlightening its viewers on the power of thought and the positive difference it can make.

The campaign has been launched at a time when people are awakening to their rights and beginning to take a stand. The power of thought can?t be underestimated as it is the root of all actions in our lives and inspires us to win battles. Zee News, through its news stories, will try to encourage the viewers to think and urge them to come forward to initiate change. In a population of 121 crore ?When a thought awakens, it awakens a nation.?

Speaking on the brand revamp on behalf of Zee News, CEO Barun Das said, ?The core of Zee News? content and coverage continues to remain sensible news, devoid of trivialization and sensationalism. Our brand relaunch is a natural progression from Zara Sochiye to Jazba Soch Ka, which is essentially a next step of what those thoughts should yield. Our guiding philosophy stays ?You think, therefore you are; you think, therefore we are?.

Speaking on the same, Rohit Kumar (Head Marketing ? Zee News) said, ?As a man thinketh, so he is.? A man is what he thinks. At Zee News we believe in the Power of Thought and the potential it has to become a dynamic force. Our brand repositioning is an outcome of the same belief. It also provides us with a clear and powerful differentiator from other media players.?