MUMBAI: SAB TV?s much loved show FIR has garnered a tremendous viewer response and is all set to take an exciting 20 year leap where the lead protagonist of the show will be ?Jwalamukhi Chautala?, played by the power packed actress, Chitrashi Raw t. The 20 year leap ensures double entertainment and action as the powerful characters such as Jwalamukhi Chautala, Gopi and Billu continue to indulge in entertaining antics while they attempt to solve cases. With the increasing crime rate in Ravanpur, the docile, innocent Jwalamukhi Chautala transforms into a fiery woman who leaves no stone unturned to stand up for the right things in life. The atmosphere in Ravanpur changes for the good after the entry of Jwalamukhi who takes over Iman Chowki with her unique style of simplicity as well as dabbang attitude.

The show produced by Edit 2 productions will air on March 16th 2013 at 9.00pm, only on SAB TV.

Speaking about the leap; Mr. Anooj Kapoor, EVP and Business Head, SAB TV, ?Since inception, FIR has received an overwhelming response from the viewers and it continues to generate popularity. Backed by a powerful concept and strong characters that redefined television, the show has been a runaway success. The 20 year leap has been conceived to add more elements of entertainment to the show. We are confident that with the new cast and a progressive storyline, the viewers will continue to enjoy the show.?

Taking over the mantle of Jwalamukhi Chautala, Chitrashi Rawat shares more about the show, ?I am truly honored to be a part of the FIR team and moreover, to play the successor of Chandramukhi Chautala. My role is that of a sweet shy bespectacled girl who believes in pleasing people who turns into a super woman when she sees atrocities committed against women. This avatar of mine will make my viewers see the resemblance between me and my mother. I?ve given my best shot as Jwalamukhi Chautala and I hope my audiences love me in my new avatar.?

With the 20 year leap, the story progresses with Chandramukhi Chautala being transferred and ever since, the crime rate in Ravanpur has been out of control. This becomes a serious situation and requires the appointment of someone as fierce as Chandramukhi Chautala. This marks the entry of ?Jwalamukhi Chautala? who succeeds her mother and is the perfect match for the position of a Sub Inspector. She has a strong personality and changes the atmosphere of Ravanpur by taking her dabang mother?s avtaar.

FIR boasts of a strong cast comprising of Chitrashi Rawat, Gopi Bhalla, Sandeep Anand, Sapna Shikarwar, Dipesh Bhan, Manju Sharma, Prana Mishra, Mohit Mattu, Suresh Chatwal and Nirmal Soni. Watch FIR every Saturday at 9:00 p.m. only on SAB TV.

MUMBAI: Having always endeavored to provide refreshing & engaging content to its viewers, SAB TV, India?s leading family entertainment comedy channel, adds another feather to its cap by bagging the prestigious award for Brand Excellence in the media & entertainment category for the year 2012, organized by the World Brand Congress. The Global Award for Brand Excellence is presented to organizations that have played a significant role in building their brands.

This award is a reinforcement of SAB TV?s brand promise of providing family entertainment with a dash of humor and this positioning consistently reflects in each of the shows produced by the channel.

Commenting on the award, Mr. Anooj Kapoor, EVP and Business Head, SAB TV said, ?We are delighted to receive this global honour and recognition from the World Brand Congress for our contribution to the Media and Entertainment category. Our efforts have paid-off and we will continue to entertain and engage our viewers by offering light hearted & family centric programming?.

SAB TV has been on the forefront of continuous and sustained innovation across platforms and the following path-breaking initiatives resulted in conferring the award to the channel.

? Innovative show themes such as Gangster Comedies, Horror Comedies, Silent Comedies, Fantasy, Non-fiction shows and Social Comedies.

? Comic strips of SAB TV?s most loved shows in leading newspapers is an effort to extend the connect with the viewers, beyond the realms of television only.

? SAB TV created and launched a quirkily interesting radio character called ?SAB Ke Daamadji? who shared interesting anecdotes from his day to day life, highlighting the importance of having fun in togetherness (Asli Mazaa SAB Ke Saath Aata Hai).

? To reach out to SAB TV?s fans on digital platforms; fan pages, applications, features and contests were run, which engage more than 15 lakh fans everyday.

? SABurbia, a notable initiative is a one-of-a-kind social game on Facebook; a platform for the fans to actively interact with the brand and its properties. The first such social game by an Indian general entertainment channel, it has more than 50,000 installed users already.

Mumbai: SAB TV, India?s leading family comedy entertainment channel is geared up to make this festival season even more entertaining for its viewers with the return of ?SAB DEKHO SAB JEETO? contest. Starting from 17th October will run the contest for two weeks between 7:30 pm - 11:00 pm on SAB TV.

The format of the contest is very simple. To participate all a viewer needs to do is answer simple questions related to your favorite shows on SAB such as ?Don?t Worry Chachu, ?Chintu Chinki Aur Ek Badi Si Love Story?, ?Taarak Mehta Ka Ooltah Chashmah?, ?Sajan Re Jhoot Mat Bolo?, ?Mrs.Tendulkar?, ?Lapataganj?, ?FIR? and ?Gutur Gu? and win loads of prizes. Questions will be asked in between every show and films. Each question will have four optional answers to choose from. Viewers can send in their answers via SMS- e.g.: SMS SAB <Question No> Space <A/B/C/D> to 5252525 or call on 5052525.

The correct answers will earn points daily, which will then be added up at the end of the contest. Contestants with the maximum points will win the bumper prize. Also, viewers can win Polaroid glasses daily if they answer correctly the questions related to various shows. So what are you waiting for?.SAB Dekho ?.aur SAB Jeeto!!