MUMBAI: When it comes to criticism, Sonam Kapoor has had more than her fair share. Even before her 2007 debut in Saawariya, she was written off as one of those star kids with that sense of entitlement. And, really, no one can ignore those juicy sound bites of hers, sought out with glee by the media and received with bemusement by the fraternity.

"I?ve definitely grown a thicker skin since I joined the industry," she says quietly. "I?ve been financially independent since I was 18 years old. I live with my parents, but I support my team with my own earnings."

She further adds, "I wanted to get rid of all the negativity around me," she says. "I purged my Black-Berry contacts, re-evaluated my career, looked at the movies I was signing and met with a nutritionist."

THE BODY

Her new lithe and light avatar is a far cry from the 86 kilograms she weighed a few years ago.

Suffice it to say, she has never looked better. "I eat every two hours, and I eat everything-two pieces of chocolate a day, a glass of wine when I want... I didn?t want to become a stick figure; it really doesn?t work in the industry. I was determined that in a year I would be in the best shape of my life. I wanted to look good in what I wear."

THE LOOK

At the cover shoot (her fourth for Vogue India), it?s the first time Kapoor has been so comfortable with showing off her shape.

"Everyone always asks me, why don?t you just wear simple jeans and a tee? What they don?t understand is that you need the best body to wear that. I never had the perfect 10, and I could never get away with a minimal Calvin Klein silhouette."

It?s often said that if Kapoor spent as much time on her acting as she did on her wardrobe, she would be in a different league. "It doesn?t bother me," she shrugs. "When I started, there were no stylists. It was all the stereotypical heroine look-highlighted hair, tight dresses, heavy Indian wear. I did start a new trend. Now everyone has started experimenting with their hair and clothes and there?s a reason for that."

Her paparazzi shots are pounced upon by a hundred blogs examining her every shoe and bracelet. For designers she?s played showstopper and muse, model and cheerleader. There?s no denying that Kapoor?s a risk-taker, one who brought a distinct point of view to a rather sombre red carpet.

THE PLAN

The films lining her kitty will see her as a JNU student leader in Raanjhanaa with Dhanush, a corporate banker in YRF?s latest with Ayushmann Khurrana, a traditionally attired Sikhni in Bhaag Milkha Bhaag, a "bohemian girl who loves dancing at Hilltop in Goa" in Khoobsurat.

Whether it?s the grunge of her off-duty life to the polish of her professional appearances, Kapoor dresses to suit her mood, herself, her beliefs. This is also, then, what makes her a style icon of the new India, the top of Vogue?s first-ever Style List. What you see is what you get. Her life, she is proud of saying, is an open book.

Read more about Sonam Kapoor in Vogue India?s June, 2013, issue, which hits stands on May 31st, 2013.

MUMBAI : Bollywood is a mix-match of the good and the bad, the pretty and the not so pretty, the smart and the simply foolish! ?Hall of Fame? will bring together the stars who have been featured time and again on zoOm?s Zabar Dus, whether it is for their personality, their look or their talk!

Amongst those to be featured on this special episode will be maamu Aamir Khan who is known for his ?perfect? nature along with his nephew Imran Khan who has earned the tag of an atrocious dancer! Interestingly, the leggy Deepika Padukone and the divalious Sonam Kapoor have also made it to the list, where one has a long list of ?boyfriends? while other has an ?attitude? problem! Will Salman Khan top the list due to his ?macho? image? Or will it be Shahrukh Khan with his recent ?bad boy? image?

Tune in on Wednesday, July 11, 2012 at 8.00 pm to witness Bollywood?s hottest and filmiest celebrities being stripped from their ?high and mighty? avatars and catch the entire scoop on the trivial things that drive them crazy on Hall of Fame ? the special 150th episode of Zabar Dus only on zoOm ? India?s No. 1 Bollywood Channel.

Mumbai: L?Oreal Paris dominates the outdoor landscape yet again, this time with diva Sonam Kapoor. Milestone Brandcom, one of the leading and fastest growing integrated Out-of-Home brand communications agencies in India, brings the latest anti hairfall range by L?Oreal Paris out onto the city streets of India.

L?Oreal Fall repair 3x is a new range of Hair care products launched by L?Oreal Paris that reduces hair fall caused due to breakage by 90%. Its unique formula is enriched with Arginine which energizes the hair roots to help repair hair from root to tip. The triple anti hairfall action nourishes the hair root, restructures hair fibre and makes hair stronger. India was the first market in Asia to witness the launch of this product as hair fall is the No. 1 concern of Indian women across all age groups. The campaign objective was to highlight that the triple benefits of L?Oreal Paris?s Fall repair shampoo with emphasis on its action on the hair roots. The campaign targeted women who face problems of hair fall, between the age group of 25 and 45, and therefore young and vivacious Sonam Kapoor was aptly chosen as the brand ambassador of this revolutionary new launch.

The media mandate to Milestone Brandcom was to launch the brand amongst the vast consumer segment in India with a big bang by capitalizing on the beautiful brand visuals and a single minded message ?Hairfall, Get to the root of it?. In view of these objectives, we devised an all pervasive OOH media plan to tactfully target the TG ? mainly women by following their movement within a city ?along arterial roads, key junction?s, transit and congregation points right up to the last mile of purchase.

The media mix was an assortment of large format billboards and gantries to create impact, bus shelters to build reach & frequency, pole kiosks to drive saliency and mall media & female security panels to influence point of purchase. The bright and bold colors of the creative, Sonam?s captivating visuals and the right media mix helped create top of mind recall. The campaign was executed across 7 cities at about 520 total touch points said Imtiyaz Vilatra, Founder Member & Managing Partner at Milestone Brandcom.

Custom shaped pole kiosks were used to drive salience and provide continuous presence in key stretches, arterial routes & high traffic junctions across the city, building maximum frequency & TOM awareness. The ordinary 3*6 rectangular kiosks were converted into the shape of the Loreal bottles thereby assuring dominance in select target areas. The creatively cut kiosks & the vibrant layouts looked strikingly beautiful during day & night.

To further dominate the city streets of Mumbai, Loreal Paris zones were created at various key junctions across the city (Worli Naka, Cadell Road & Juhu). All the media billboards, bus shelters & kiosks at these traffic junctions were taken up to display L?Oreal Paris?s new launch thus ensuring a unique & premium positioning befitting the brand. Pankaj Sharma, Group Product Manager at L?Oreal Paris complimented Milestone Brandcom on their execution abilities and said he looked forward to working with them again. He says ?The OOH campaign was well planned and executed. Milestone Brandcom leveraged the creative very well and created a great impact. Our first consumers of Fall Repair do recall the message from the Outdoor campaign. It was a flawless execution and gave us a good mileage at the time of IPL hype?.