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  • ArtistAloud.com comes in a New Avatar!

    Submitted by ITV Production on Mar 02, 2012

    Mumbai: ArtistAloud.com, the digital platform for independent music has been entertaining audiences with the very best in Independent music. With support from the audience and musicians alike for two years since its inception, this digital destination comes to you in a brand new avatar. And to commemorate the 2nd Anniversary and the launch of the re-vamped website, ArtistAloud.com celebrates the Seagram?s Fuel Music Day on Friday, March 2nd 2012.

    Music Day is going to be the longest webcert with around 50 independent artists performing live for the digital audience. 50 artists, 1 stage, Seagram?s Fuel Music Day is an attempt to connect artists and listeners closely. Also, for the first time ever 50 artists will share a stage and a venue to perform for all music lovers across cities, counties, language and genre.

    Seagram?s Fuel Music Day on ArtistAloud.com The Seagram?s Fuel Music Day event that will start at 12 noon with artists like Suneeta Rao, Manasi Scott, Shefali Alvares, Shilpa Rao, Harshdeep Kaur, Neha Bhasin performing their favourite numbers.

    This is the first time ever that 50 artists will come together to perform LIVE for the webcert. Besides the 50 artists, other stalwarts of music industry like Shankar Ehsaan Loy, Sonu Nigam, Shankar Mahadevan, Kailash Kher are also expected to attend Seagram?s Fuel Music Day to show their support for independent music in India. The 9- hour long webcert attempts to enthrall the audience with absolute mix of genres. From fusion to pop, Bollywood to rock, Seagram?s Fuel Music Day will have something special for every listener. The event will be relayed live to a global audience on www.artistaloud.com from Rang Sharada in Mumbai.

    The idea of Seagram?s Fuel Music Day was conceptualized byArtistAloud.com to celebrate their 2nd anniversary. During the last two years, the website has emerged as the most preferred digital destination for independent music in India. With a promise to offer audiences access to more artists, new genres, multiple releases and music videos, ArtistAloud.com now comes in new avatar. The website has been revamped with a prime objective of offering unreleased singles - "Music First". Opening the 3rd year with a bang with Music Day, the year ahead is a bag full of surprises in terms of content and technology for all music enthusiasts digitally across the globe.

    On the new ArtistAloud.com website With the new Artistaloud.com, the consumer now gets a chance to browse the home page that showcases multiple artists and multiple releases at the same time. With video consumption on the rise, users will now have access to high quality video content on the website. The new revamped website allows full streaming of songs as compared to the previous 30 second samples. Besides a new layout and structure, the new site will also subsequently introduce a plethora of properties that will live up to its brand promise- ?Music First.? One of the most attractive features of the new website is the upcoming event calendar which will alert the audience about all music events in the city.

    ArtistAloud.com is now made accessible through 5 touch points- website, WAP, IVR, APPS and social media. The new website is built using HTML5 along with php, Javascript and Ajax. The main objective behind the revamp was to make the site device agnostic and compatible with any device- PC, mobile smart phone, tablets and connected televisions. With the help of latest Ajax feature, the site works much faster all connected devices.

    The New ArtistAloud.com Logo The new ArtistAloud.com logo communicates a sense of dynamism and helps strike an instant connect with a generation that is used to accessing music through the internet at the click of a button. The simple typeface reflects the brand?s net-savvy, tech-friendly and constantly evolving image. The inclusion of the words, "Music First" mirrors the brand?s philosophy of promoting independent music in the country. The hues of blue along with the silver convey an independent, free-spirited vibe, synonymous with the kind of music the brand endorses.

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  • Hungama launches Uninor Bhaktiras

    Submitted by ITV Production on Jul 26, 2011

    Mumbai : Hungama Digital Media Entertainment Pvt. Ltd, the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content, ventures into a dedicated portal for devotees across all religions with the launch of Uninor Bhaktiras. Starting from the devotional music content across six religions such as Hinduism, Muslim, Sikhism, Christianity, Buddhism and Jainism to the soulful numbers rendered by singers like Anuradha Paudwal, Lakhbir Singh Lakha, Sonu Nigam, Anup Jalota, Harbhajan Hans, Suresh Wadekar, users can opt for endless list of devotional music via this service. To avail the Bhaktiras service, customers need to dial toll free number 52777.

    One of the most innovative features in Bhaktiras service is that the listener can set an alarm of his own favorite devotional song just by pressing a single key "#". The user can wake up to the enchanting devotional sounds and start his day with a fresh frame of mind at no extra cost! Uninor Bhaktiras is available at flexible price points catering to all kinds of users. Furthermore, the 12 navigational languages of the interactive voice recording make it easier for users to understand and follow instructions in a convenient way. Each religious category has a special zone which serves the most popular & latest content to the users.

    The service is supported via marketing ATL and BTL and associated contests. The gratification guarantees to quench the insatiable thirst of the devotees by giving them the experience that helps them feel closer to God.
    Speaking on this association, Albert Almeida, Chief Operating Officer, Hungama Mobile said, "The launch of Uninor Bhaktiras represents a step forward in taking Indian religious genre to open up new segments in the evolution of digital music. As music has been a key driver of entertainment for all via mobile devices, Uninor Bhaktiras will make a great value proposition to the music lovers. This is an important milestone for Hungama and Uninor and we ensure that the consumer gets a musical experience on their mobile phones."
     

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