It's not only Sony Entertainment that is bidding to push sporting spectacle on its entertainment channels.

Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and C

"Everyone is talking to everyone." That was all Lalit Modi, vice-chairman and president, Modi Entertainment Network,

MUMBAI: Sony Entertainment's programming strategy is clear.

As senior V-P programming and production Rekha Nigam gets ready to clear her desk over the next few days, the reports

After a long while in which Sony Entertainment seemed to be in hibernation while the Zees and the Stars did all the r