MUMBAI: Global music, television, film and digital production company Syco Entertainment, the joint venture between Simon Cowell and Sony Music Entertainment, has announced that Charles Garland will become the worldwide CEO with immediate effect.

Formerly the COO, Garland?s role will now include leadership of Syco?s global TV business.

Garland joined Syco in March 2011 from Crystal Entertainment, the company he founded in 2007 and served as chief executive. He previously served at 19 Entertainment for eight years, helping to build up its key brands globally. Before that he worked at Bartle Bogle Hegarty (BBH) as Group Development Director, working with brands including Audi, Natwest and BT, where he was responsible for building the agency?s international operations, which involved launching offices in Asia and the US.

Cowell said, "Syco is a global business operating across 167 countries, working alongside the world?s most important commercial clients and talent. I want to build on that success to ensure that Syco is one of the most important and respected entertainment businesses in the world. I have a fantastic team of people at Syco and wanted someone they respected and trusted, I am therefore delighted to confirm Charles as CEO of Syco"

Sony Music chairman, CEO Doug Morris said, "I am pleased to have Charles operating in this important role. He is a proven leader who along with the Syco team will continue to build on Syco?s successes and further expand Syco?s worldwide businesses."

MUMBAI: Percept Sports and Entertainment has appointed Joji George as chief executive officer.

George comes to Percept from the Global Brand Forum, Singapore where he was its executive vice president.

In his new role, George will be responsible for providing strategic direction, creating opportunities for integration and paving the roadmap for the overall businesses of the Percept Sports and Entertainment vertical. His expertise lies in strategic planning and corporate branding, organisational brand alignment, global event management, regional sponsorship, licensing and merchandising.

Commented George on his appointment, "Having worked with leading brands across Asia over the last decade, I am excited about working with India?s leading entertainment conglomerate that transforms brands by offering ?complete brand solutions? for clients, looking to take a leadership position in a competitive marketplace both within India and globally. I want to make Percept Sports and Entertainment the preferred partner for businesses that are looking for creative and memorable brand experiences for its stakeholders and consumers and meet their needs.?

Elaborated Percept Limited joint managing director Shailendra Singh, ?Percept is India?s only conglomerate that provides 360-degree services in the Entertainment, Media and Communications (EMC) industry. Joji brings a wealth of ideas, knowledge and experiences from leading brands across the region and together we shall takePercept Sports & Entertainment to another level."

Previously, George has worked with organisations like Astro (Astro All Asia Networks Plc) ? Malaysia, Yahoo! Asia ? Singapore, MTV Asia LDC ? Singapore and Sony Music Entertainment (India) Ltd among others.