Star Plus goes BTL to promote Maanvi & Viraat wedding
MUMBAI: Star Plus is going aggressive on-ground to promote a wedding sequence in one of its leading fiction propertie
MUMBAI: Star India non-fiction content engine head Monika Shergill has decided to move on from the company after a stint of five years.
Confirming her movement to Indiantelevision.com, Shergill said, "Yes, I have put in my papers at Star. I had absolutely wonderful time at Star and it?s a great organisation to work with."
Though she refused to comment on her next venture, she hinted that she might be associated with Star in future.
Shergill had joined Star in 2007 as programming head for Star One. Later on in December 2009, she was appointed as the non-fiction head of Star Plus. She took over the role of Star India non-fiction content engine head in 2011.
Prior to joining Star, she was with Sony Entertainment Television (Set) for five years as the associate creative head.
MUMBAI: Star Plus will be airing a special episode of Satyamev Jayate on Independence Day titled ?Satyamev Jayate ka Safar?.
Aamir Khan will return to anchor the episode, which records accounts of how the television series whipped up winds of change over the course of 13 weeks.
?Satyamev Jayate ka Safar? will trace the journey of the 13 episodes, the impact it has had and revisit progress on each of the issues. It will be aired on 15 August at 11 am on Star Plus, Star Pravah, Star World, Star Jalsha and Doordarshan while on Star Vijay, Asianet and ETV it will telecast on 19 August.
Star India CEO Uday Shankar said, "Satyamev Jayate was all about compelling stories that raised the bar for television programming and creating an experience for our viewers. Such content is consistent with the philosophy of our network entertainment that?s also food for thought. A steady stream of forward-looking content on Star is going a long way in making TV as a powerful medium that enables change."
"We will continue to unwaveringly focus on delivering programming that matches people?s expectations from us," he added.
In the episode, Khan will share stories of change from all over the country. He will share India?s response to the various questions posed at the end of each episode with viewers as well as give details of all the donations collected for the various NGOs.
MUMBAI: Star Plus, the leading Hindi GEC, is beefing up its weekend primetime where it lags behind rival networks Sony Entertainment Television (Set), Colors and Zee TV.
The channel is launching two one-hour fiction shows at the 8 and 9 pm band from 11 August.
?Teri Meri Love Stories? will occupy the 9 pm slot on Saturdays and Sundays, a time zone where Star Plus was airing repeats. It will compete with reality shows like ?Jhalak Dikhhla Jaa? (Colors), ?DID lil Masters? (Zee TV) and ?Indian Idol? (Set).
?Arjun? will replace ?Gumrah?, a Channel [V] property, to air at 8 pm. It will have to encounter Set?s crime-based property ?Adalat? that airs from 7.30-8.30 pm. Colors, on the other hand, telecasts special episodes of one of its fiction shows every Saturday. Meanwhile, Zee TV airs repeats at this slot.
?Teri Meri Love Stories? is a collection of "heartfelt" stories of people who surrender to the pressures of life and are letting love fade. Knocking on their inward eye, the realisation that comes with small incidents helps them rekindle love in their lives. Each story shown is a depiction of the re-discovery and re-colouring of fading love or a missed opportunity to find love in the chores of modern day existence.
?Arjun? is an action/crime investigation series that will see the lead character, Arjun, to solve crime-based cases. He, along with the Emergency Task Force Team, will aim to free the world from all crimes.
Produced by Four Lions Productions, Arjun is directed by Gorkhy.
Star Plus GM Nachiket Pantvaidya said, "We hope to get spikes from our weekend properties. We want to make the weekend fiction programmes more of a habit for the viewers. We aim to project ourselves as No. 1 in the weekend with the launch of ?Arjun?, ?Teri Meri Love Stories? and ?Lakhon Mein Ek?."
?Lakhon Mein ek?, which has replaced Aamir Khan?s Satyamev Jayate, features stories of real life people who rose above the ordinary through choices they made. The show features inspiring tales of courage that has the potential to change entrenched mindsets, the channel said.
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