KOLKATA: Star India network has clocked 323 million total impressions for the opening match of IPL 2021. Although the

KOLKATA: As the country slowly descends into the second wave of the pandemic, a sudden sense of bleakness is on the r

MUMBAI: Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category by rolling

KOLKATA: Over the last few years, the media and entertainment industry has seen a number of major deals with the rapi

MUMBAI: The TAM Adex overview of advertising in the personal care and hygiene sector across TV, print, radio and digi

KOLKATA: Following a pandemic hit year, the Indian media and entertainment (M&E) sector declined by 24 per cent t