MUMBAI:  As a part of its ongoing ‘data validation quality initiative’ aimed at improving measurement science and mit

MUMBAI: As India moves back to normalcy, the share of general entertainment channel (GEC) viewership has started show

MUMBAI: The year 2019 was all about NTO and its impact; the transition period and the black-out threatened to bring d

MUMBAI: It’s taken a while but slowly and steadily the benefits of TRAI’s new tariff order (NTO) is starting to show.

MUMBAI: BARC India’s decision to split its reportage of pay and FTA viewership has received mixed reviews from the in

MUMBAI: With the new tariff order bringing in a major change to India's television distribution, several broadcas