New Delhi : 24 hours to prepare the script, shoot the video, edit and submit it online? in short WRITE, SHOOT, EDIT AND SUBMIT ABHI!... that?s what 1700 fans on Pepsi?s social media platforms did last week. They uploaded more than 200 films taking Pepsi?s proposition of Oh Yes Abhi! to the next level. The brand for the first time gave India?s youth an exciting opportunity to showcase their talent and shoot a 60 seconds film? This revolutionary format - ?Pepsi Shot 60? gave amateur movie makers an opportunity to bring alive their creative side and capture it in a never seen or heard before manner.

Top 10 entries of Pepsi shot 60 contest will get an opportunity to showcase their work to the 3.6 million fans on Pepsi?s Facebook community. The films will then open for voting, post which it?s first, second and third winners will be selected. Apart from the three winners getting a monetary reward, the first winner will also bag an opportunity of getting an internship at a reputed Film Production Co.

Moreover, music is everyone?s love and yes entertainment is youth?s passion? Pepsi brought it alive for consumers ?Right Here, Right Now? with India?s first online, on-demand gig, #TheWorldsSmallestStage ? it was live streaming on the Pepsi?s site http://pepsiohyesabhi.com as well as Yahoo homepage! The gig featuring Raghu Dixit opened by the up-coming band Spud in the Box and allowed fans who could vote for their favorite Raghu Dixit song in real time - and guess what, Raghu performs it right away.

Commenting on the new initiative Homi Battiwalla, Senior Director ? Marketing (Colas, Juices and Hydration), PepsiCo India said, ?We launched our new positioning, ?Oh Yes Abhi!? in India recently which is being taken forward in its true spirit by our latest consumer engagement programme on social media. The Pepsi Shot 60 contest is aimed at giving amateur movie makers a platform to showcase their talent with a refreshing twist- ABHI. The contest challenged the youth to do something unconventional and we?ve seen great response with over 200 films in just 24 hours.?

He also added, ?The #The Worlds Smallest Stage brought together the impatient young music lovers and gave them an opportunity to experience their music demi-gods with a refreshing digital twist. The youth loves live gigs and we delivered just that for our fans on Facebook, Twitter and other platforms like Yahoo.com.?

?Today?s generation is an impatient one that demands instant gratification. And we set out to do just that. While Pepsi Shot 60 was aimed at the impatience every budding film-maker feels to get his or her first film out there, #TheWorld?sSmallestStage is probably the world?s first online, on demand concert. When you want to listen to a song, it is wonderful if the artist plays exactly that for you. Even in a live, on ground concert, the artists have a set playlist. In the online world, we changed that playlist from being pre-set to one that was based on audience demand. With over 10,000 people attending the concert virtually, Pepsi bridged the gap beautifully between online platforms and real world experience?, commented Prashanth Challapalli, Business Head ? Jack in the Box Worldwide.

For more information on participation details, terms & conditions, registration dates, etc. log on to www.facebook.com/pepsiindia or http://www.pepsiohyesabhi.com/shot60/ and follow on Twitter (@PepsiIndia).

Mumbai: Lipton Ice Tea ? The leading ready-to-drink iced tea brand in India successfully transformed distressed faces into broad smiles through its Chill Out Surprise Campaign. This one of a kind campaign, spread across 6 days, shed the pressure of the tweeps in Mumbai by surprising them with a hamper by Lipton Ice Tea. Achieving a 20% jump in number of followers across the social media platform, the campaign also scored the number one position on Klout.

The idea was to identify tweeps who seemed stressed or overworked. Lipton Ice Tea gathered a Chill-Out Crew to find out where the stressed out tweeps were. The Chill-Out Crew then prepared goodie bags to be delivered to the stressed tweeps. The crew created high level of curiosity tweeting live while on their way to deliver the hamper. People who received the hamper were taken by surprise and expressed gratitude for the gesture. The idea was to make Mumbaikars feel special. Living in Mumbai, we need to be constantly reminded of the good things, things that make us happy or just to smile.

Lipton Ice Tea, known for its chilled delicious flavored Ice Teas, recreated its brand value in the mind of the customers with this campaign. The campaign built up their social network following, increased brand & product recognition with tons of tweets flying on the web generating curiosity and popularity, encouraging people to buy Ice Teas and tweet about it.

Chill Out Surprise campaign has been one of the most successful online campaigns in India. Currently, Lipton Ice Tea is number one on Klout, a representation of an overall social media influence, and is also leading on twitter amongst the other beverages. Lipton Ice Tea has a current CRM of over a million followers across Facebook, Twitter and Youtube. The campaign established a strong product connect with its target audience which was evident by the remarkable rise in the sale of the product. The campaign will be taken to other cities in the following months.

Commenting on the success of the campaign Ms. Rashi Goel, Brand Manager, Lipton Ice Tea said, ?Lipton Ice Tea is a delicious beverage that gives instant refreshment so it helps people "Take a Chill Pill" in the middle of a busy day. The "chill out surprise" has been a very effective brand activation wherein we have surprised our consumers with moments of relaxation and refreshment in the middle of their normal working day! This brings alive the brand proposition and helps our consumers experience the brand promise first hand. It also goes to demonstrate yet again how social media portals like Twitter (in this case) make it easy for brands to directly connect, interact and gratify their consumers".

Social Media marketing agency Social Seety was responsible to carry out this campaign. Talking about the campaign, Kowkab Naim, Co-founder and Director, Social Seety says "Social Media is a crowd, like any other, you have to stand out to get noticed. With this campaign our goal was to stand out from any other brand on the grid and connect with our TG reinforcing ?positive? emotions."

Mumbai: Vodafone ?MTV Rush?, directed by acclaimed bollywood director Bejoy Nambiar of ?Shaitan? fame, revolves around 12 characters and the one common string - a 48 hour college festival. It is fast paced storytelling with unexpected twists and turns in every episode. The intrigue and surprises packs the punch in the show. At MTV headquarters, the team decided to do something different while communicating the key peg of the show. They decided to let the audience feel the ?Rush? in its truest sense. MTV created a surge of Rush to surprise the audience, and while doing that, communicated the theme of the show through a unique on-ground experience.

On a Sunday afternoon, a prominent suburban mall in Mumbai city was chosen as a venue. A surprise was planned as a 2 minute Rush-ed drama that caught the oblivious youth hanging out with friends in the mall and multiplex. A high energy drama was conceived to showcase multiplicity of protagonists and curious mix of talent in one power-packed performance. The act started with a floor-cleaner who carries on the mundane cleaning job in the atrium. As the clock ticks, the audience is startled with the screaming voice of a damsel in distress being chased by a biker down the stairs. The act brings together nanchak experts, bmx bikers, soccer free-stylists, b-boys, parkow stunter; and all this spectacle ends with a revelation about the show. The mode of promotion was chosen to reflect the energy, edginess and unpredictability of the show. MTV roped in experts to carry out the stunts and repeated this act every hour on the hour to drive the impact.

Aditya Swamy, EVP and Business head, MTV said ?We were looking to bring alive the emotions associated with the word RUSH... something that was interactive and engaging... And the disruption we managed to create had a multiplier effect once we brought the web to the mix. Add this to the other promotional elements for the show and you have what we call a ?surround sound? marketing campaign.?

To build the curiosity and rush, MTV started promoting the hash-tag #givesmerush on twitter, giving the twitteratis a slice of the thrill and exhilaration. The hash-tag trended for more than 12 hours. The uploaded video that captured the on-ground drama ?Sunday shopping that guaranteed a RUSH!? video has fetched more than 70 thousand views on YouTube.

New Delhi: ApnaCircle, India?s leading local professional networking site has refreshed its look and feel by redesigning its interface for easy navigation. The new interface has been developed after careful research to equip users with enjoyable navigation and at the same time make it easy for them to gain and maintain repute in their chosen industry.

The new Summary Tab and Career Visualizer are just a few of the features that are sure to help enhance your profile. Read on to find out what else is in store to make these highlights on your profile a must visit.

- Profile on the business card:

The upper part of the new profile now displays crucial information such as current job, number of contacts within the network and the received recommendations. You can also download your visiting card in the accepted format.

- Summary tab: a new add on & improvement which gives an overview of your career path. It emphasizes your recent work experiences, your recommendations (which are a great help for potential recruiters) as well as your skills.
- Career Visualizer:

tracks the evolution of your career path in a clear and concise manner, so that your essential professional progress can be glimpsed through at a glance.

- The ?Background? tab: will focus on details about your career path and educational background. Once you add a company or a school, you will see a list of people who have worked, or studied, in the same places as you have. This is a great way to reconnect with former classmates/colleagues and to meet new people too.

- The ?My contacts? tab: existed earlier too but has evolved this time. To save you time and make your search easy, you can sort your contacts in three categories: most recent first, by last name or by first name.

-?My activity on ApnaCircle? tab: gives you an update of the most recent people to join your network and enlists what you have read, shared or found interesting till date.

- The Share my profile tab: allows you to share your profile on ApnaCircle, Facebook, Twitter as well as Google plus.

& Finally,
- The Progress Bar: which will keep you updated on your profile completion status and will let you know what?s missing in your profile.

The new profile has been designed keeping in mind that your time and effort is precious. ApnaCircle?s quick editing option helps you edit your profile by simply hovering your cursor over the portion you wish to change.

The networking site has updated its profile so that you can get the best brand value out of it. So log on today and get working on your profile! Non users log on to: http://join.apnacircle.com/ and existing users can go to their profile on: http://www.apnacircle.com/en/connexion/