Mumbai: After a long silence, the gods of rock have returned and are ready to make some noise! Starting on Friday, 13th July, the multifaceted ?Neha Bhasin? and the eclectic band ?Something Relevant?, will feature in the much awaited Thank God its Rock on Friday (TGIRF), the legendary rock retribution series by ArtistAloud.com.

This unique one of a kind rockumentary series will feature one Rock Band every week, where they will be showcasing various elements of their musical journey along with never before seen footage and some in- depth insights to their lives on stage and off!

The line- up is phenomenal levels of magic this month as 40 sensational artists from 5 regions across India create hair raising, knuckle cracking performances. The stage is set to burn to the ground with versatile artists putting together tracks and anecdotes from their lives which will give the legions of fans one hell of a musical experience!

TGIRF will be showcased through various destinations- a dedicated micropage and a simulcast on Facebook, Twitter, Dailymotion and Youtube will stream the half hour series.

Don?t miss to catch TGIRF every Friday starting 13 July 2012 @ 4pm where a new Rock Band / Artist will once again invite you into their adrenaline-charged rock n roll voyage! Log onto:

MUMBAI: Renaissance Hotels (www.renhotels.com), the original Lifestyle brand within Marriott International Inc.?s (NYSE: MAR) global portfolio, is excited to announce its first global advertising campaign?"Live Life to Discover."

The new multi-faceted campaign, which comes to life through print, digital and on property experiences, provokes today?s lifestyle-oriented business traveler to explore a hotel or destination?s hidden gems through recommendations from on-site Renaissance Hotels ?Navigators? (the brand?s hospitality lifestyle concierge service).

The campaign was created in partnership with Anomaly, a global marketing and communications agency with an extensive list of impressive clients including Nike, Budweiser, Diageo and Converse. The campaign aspires to ask today?s modern business traveler the question, "If you are traveling to a destination for business, why not make the most of your free time and discover something exceptional and unique?"

The visually stunning print advertisements depict off-the-beaten path recommendations from various hotel Navigators who curate unforgettable moments for guests around the world. The multi-million dollar global print campaign will run in 32 countries and be featured in lifestyle, business and travel print media, as well as key out-of-home sites in the U.S. and China. The wide-ranging lifestyle campaign was photographed by award-winning photographer David Black across four countries and three continents.

In addition to the print flight, Renaissance Hotels will bring the campaign to life through a full scale digital re-invention of the brand, including a re-launch of the website, enhancements to the brand?s social media channels, and a powerful digital advertising campaign; all inspired by unique discoveries from around the world.

Vivid and engaging, the new www.renhotels.com will offer content that extends beyond basic hotel information. The new online hub will be fully integrated with social media platforms, providing uses with the unique opportunity to share their own discoveries via Twitter and Instagram and includes ways for users to share via Pinterest, Facebook and other key sites. Built to be fully responsive, the new site offers the same immersive experience across desktop, tablet and mobile platforms. The website was designed and created by Anomaly, who also represents the digital agency of record for Renaissance Hotels. View the exclusive Live Life to Discover video here www.renhotels.com.

"There is a discoverer in all of us, and we challenged ourselves to create a powerful campaign that speaks to our guests in a meaningful way and reflects the brand today," said Tina Edmundson, senior vice president of lifestyle brands for Marriott International, Inc. "Live Life to Discover embodies the global spirit of Renaissance Hotels and today?s lifestyle-business traveler and their eagerness to explore the world beyond their everyday routine."

The campaign embodies the continued evolution of Renaissance Hotels, which was acquired by Marriott International in 1997 and quickly become one of the most popular brands within the company?s portfolio. In 2008, the brand began an intense journey to firmly establish itself in the lifestyle hospitality space and differentiate itself from other Marriott International brands by introducing game changing programs including the Navigator program and RLife LIVE, one of the industry?s most well recognized entertainment platforms showcasing emerging musical artists through live performances in Renaissance Hotels around the world. A natural continuation of the brand?s extraordinary journey, the Live Life to Discover campaign represents the culmination of the global repositioning of the brand.

Mumbai: Interesting topics and insights were discussed at the MTV Youth Marketing Forum 2012. This year the ?Power of One? was discussed at the forum along with various trend experts and esteemed panel of speakers comprising Henri Holm - Sr. VP at Rovio Entertainment (creators of Angry Birds), Andrew Ridley - Co-Founder of WWF Earth Hour, Simon Smith - Digital Director at Interbrand Europe, Angela Barkan - Sr. Director of Marketing and Publicity at Sony Music Entertainment and renowned author Chetan Bhagat. The forum concluded with MTV launching the largest youth study on the millennial generation TATA DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? at The Hangar, The Lalit, Intercontinental on the 27th April.

The forum sessions had Bollywood Star & Heartthrob Imran Khan in conversation with VJ Anusha on how films are pushing creative boundaries and how youth icons are constantly reinventing themselves. The other celebrities who were a part of the forum were MTV VJ & Actor Ayushman Khurrana, Sunburn co-founder Nikhil Chinappa and Bollywood director Bijoy Nambiar.

Aditya Swamy, EVP & Business Head - MTV India opened the forum by throwing some light on the astute study on today?s youth, undertaken by MTV titled ?Power of ONE?. The study conducted in conversation with 5000 trendsetting young people across 31 cities in India was launched at the forum. The study reflects these young people?s perspective of life, technology, causes and values. The various topics discussed at the forum were power of social media, youth power in action, interactive workshop on case studies of brands across the globe on how they have co-created with youth and translated campaigns into movements, perspective on marketing and creating music for the younger audience, initiatives that has the potential to become a revolution. The day will also included prominent brand bosses from Tata Docomo, Nike India, Viacom18 Motion Pictures and more who discussed how brands need to engage in a dialogue with the audience in this world where one is the majority and the audience are the dictators.

Speaking on the conclusion of the forum Aditya Swamy, EVP & Business Head- MTV India said, "Dissecting and bisecting young people is an obsession at MTV. A herd of insight hunters armed with their non traditional techniques, capture the real and virtual behaviour of our trendsetters, jump right in to leverage the Power of One" Sumeet Pahwa, GM Marketing - TATA Docomo added, "Tata DOCOMO is has always associated itself with the youth and it has been a great experience for us to work with MTV on a study that tries to understand the youth. The study will help a lot of brands, marketers and others to understand the mind -set of the youth which will in turn be useful for them".

The forum was anchored by MTV?s resident funny man Cyrus Broacha, who added oodles of spice to the food for thought. Adding to the dose of laughter was Sorabh Pant, who with a stand up act showcased the younger side of life.

MTV event was personification of the digitally savvy young generation. All participants were equipped with RFID enabled wrist bands; that instantly checks in to their respective Facebook, Twitter and Linkedin accounts as they step into the event premises. At the event, MTV also put up installations that are a personification of youth power. There were walls with themes like India against corruption campaign with a Anna topi and hammer installation, Slut walk wall with a life size mannequin signifying the Slut Walk campaign, a giant Earth Hour wall with a 3D switch, a Meter Jam installation, a huge MTV ACT wall showcasing the causes supported by MTV across water conservation, recycle, save trees them etc. The event also had the ?Youth Marketing Forum 2012? research/book on display. The attendees could instantly broadcast their views on the social media by flashing their RFID enabled bands at the installation.

Tata DOCOMO presents ?MTV Power of One - Youth Marketing Forum 2012? had an eclectic mix of speakers imparting knowledge and insight into the dynamic youth of today, revealing how the youth prefer to be ring players and not ring viewers.

Mumbai: Inorbit Malls have always been for their innovative and unique marketing activities. Inorbit Mall, Pune within a year of inception adds another feather to its cap by becoming the official "On-Ground Mall Activation Partner" partners of the Pune Warriors India in their first IPL season at home, Pune. Having pioneered mall culture in India, Inorbit Malls have always tried to provide its patrons with a new experience each time they walk into the mall. Being the only mall in the city of Pune to be associated with a grandeur association, Inorbit Mall promises to deliver a memorable opportunity to the Punekars to cheer and support their home team.

Taking the IPL experience to the next level, Inorbit Mall, Pune will sport kiosks within the mall which will sell the official Pune Warriors India merchandise to the Punekars. A section of the food court at the mall will be cordoned off and will screen LIVE IPL matches throughout the season. This section will also be branded to give it a stadium like feel, for those who could not make it there.

Inorbit Mall has also taken the association on the social media platform. The Facebook and Twitter pages of Inorbit Mall will be hosting contests on an on-going basis and will give away free tickets for the home games of the Pune Warriors India.

Speaking on the initiative Mr. Kishore Bhatija, CEO, Inorbit Malls, says ?It has been our constant endeavor to provide our patrons something that no other mall would be offering. Living upto this promise, we have become the official "On-Ground Mall Activation partner" partners for the Pune Warriors India in Pune. The association with Inorbit Mall speaks volumes about the popularity and acceptance of the mall in the city of Pune within a year of its launch. We take great pride in partnering the Pune Warriors India in their first season, where they will actually play at "home". We will wish them all the very best for IPL5.?

Mumbai : It?s raining awards for MTV this year and there is no better way to celebrate than to top it up with the highest honours of winning the Mashable ?Most Social TV Show? in the world for the show MTV Hero Roadies.

Mashable, one of the most popular online tech and news website declared MTV?s Roadies as the winner which was the only popular Indian nominee. The other nominations in the category were, WWE RAW (longest-running weekly episodic TV show in history), The Glee Project, Pretty Little Liars, Attack of the Show, Bones and Supernatural. After two weeks of voting from its fans from all around the world, MTV Hero Roadies finally won this title and they are now Mashable?s Most Social TV Show. This is the first time an Indian show and brand has been nominated and or won this award for their online innovation.

Commenting on this win, Aditya Swamy, EVP and Business Head, MTV India, said "It?s an honour and humbling to win an award on a global platform. Roadies has progressed from a TV show to a youth obsession and the kind of traction it has generated in the digital space is mind boggling. 10 MM fans on FB, among the top 3 most engaged FB pages in the world, trending regularly on twitter and youtube and over 10 million views on our youtube channel. This is what being a CULT is all about."

MTV Roadies which is now in its 9th season is India?s most acclaimed youth reality show, where real life people are pitted against each other. It is a blend of adventure, travel, thrill, drama and survival of the toughest. MTV Roadies created an instant craze in its first season itself (2003) and today boasts of the largest cult following for a television show.

MTV has successfully established Roadies as a brand and has extended it across platforms other than the TV, specially digital with it being amongst the top 10 most engaged Facebook pages in the world; nearly 3.4 million followers on the popular social network site.