Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), India?s leading SUV manufacturer, has announced that the Xylo, one of India?s most popular MPVs (multipurpose vehicles), has crossed the significant milestone of one million fans on Facebook. This makes the Xylo, the 2nd brand in the Mahindra automotive stable, apart from Scorpio, to cross this 1 million fan base mark on Facebook.

Speaking on this milestone, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said, ?With 1 million people endorsing the Xylo on Facebook, this is indeed a recognition that we are proud of. Today, the Xylo is one of the most admired brands in the Indian automobile industry, as is clear from the recognition provided by fans and critics alike as well as the 1 lakh plus vehicles on Indian roads. This fan following further validates our continued focus to innovate in order to drive customer engagement and buzz around our brands?.

The Xylo page on Facebook is a forum for Xylo owners and enthusiasts to communicate with each other to discuss and share their moments and experiences with the vehicle. It allows them an opportunity to post
photographs and videos of their Xylo in action, get product updates, offerings and previews on the latest happenings on the brand and enables them to participate in several exciting contests regularly. While these ensure engagement with consumers, it also lives up to the brand?s philosophy of enabling people to have the ?Time of their Life?.

The Xylo is also strongly represented by its customers in the virtual world: from thriving Xylo communities on the web, to Xylo owners exchanging notes and sharing online travelogues on blogs and various other fora. Having set new benchmarks in luxurious space and with a host of features for passenger comfort, the Xylo has been an unmitigated success since its launch. Today, the brand?s popularity is also evident on the Xylo Youtube channel which has garnered over 1.69 million views and the website which has received over 5 lakh visitors in just the last 8 months.

Mumbai: Lipton Ice Tea ? The leading ready-to-drink iced tea brand in India successfully transformed distressed faces into broad smiles through its Chill Out Surprise Campaign. This one of a kind campaign, spread across 6 days, shed the pressure of the tweeps in Mumbai by surprising them with a hamper by Lipton Ice Tea. Achieving a 20% jump in number of followers across the social media platform, the campaign also scored the number one position on Klout.

The idea was to identify tweeps who seemed stressed or overworked. Lipton Ice Tea gathered a Chill-Out Crew to find out where the stressed out tweeps were. The Chill-Out Crew then prepared goodie bags to be delivered to the stressed tweeps. The crew created high level of curiosity tweeting live while on their way to deliver the hamper. People who received the hamper were taken by surprise and expressed gratitude for the gesture. The idea was to make Mumbaikars feel special. Living in Mumbai, we need to be constantly reminded of the good things, things that make us happy or just to smile.

Lipton Ice Tea, known for its chilled delicious flavored Ice Teas, recreated its brand value in the mind of the customers with this campaign. The campaign built up their social network following, increased brand & product recognition with tons of tweets flying on the web generating curiosity and popularity, encouraging people to buy Ice Teas and tweet about it.

Chill Out Surprise campaign has been one of the most successful online campaigns in India. Currently, Lipton Ice Tea is number one on Klout, a representation of an overall social media influence, and is also leading on twitter amongst the other beverages. Lipton Ice Tea has a current CRM of over a million followers across Facebook, Twitter and Youtube. The campaign established a strong product connect with its target audience which was evident by the remarkable rise in the sale of the product. The campaign will be taken to other cities in the following months.

Commenting on the success of the campaign Ms. Rashi Goel, Brand Manager, Lipton Ice Tea said, ?Lipton Ice Tea is a delicious beverage that gives instant refreshment so it helps people "Take a Chill Pill" in the middle of a busy day. The "chill out surprise" has been a very effective brand activation wherein we have surprised our consumers with moments of relaxation and refreshment in the middle of their normal working day! This brings alive the brand proposition and helps our consumers experience the brand promise first hand. It also goes to demonstrate yet again how social media portals like Twitter (in this case) make it easy for brands to directly connect, interact and gratify their consumers".

Social Media marketing agency Social Seety was responsible to carry out this campaign. Talking about the campaign, Kowkab Naim, Co-founder and Director, Social Seety says "Social Media is a crowd, like any other, you have to stand out to get noticed. With this campaign our goal was to stand out from any other brand on the grid and connect with our TG reinforcing ?positive? emotions."

Mumbai: After a long silence, the gods of rock have returned and are ready to make some noise! Starting on Friday, 13th July, the multifaceted ?Neha Bhasin? and the eclectic band ?Something Relevant?, will feature in the much awaited Thank God its Rock on Friday (TGIRF), the legendary rock retribution series by ArtistAloud.com.

This unique one of a kind rockumentary series will feature one Rock Band every week, where they will be showcasing various elements of their musical journey along with never before seen footage and some in- depth insights to their lives on stage and off!

The line- up is phenomenal levels of magic this month as 40 sensational artists from 5 regions across India create hair raising, knuckle cracking performances. The stage is set to burn to the ground with versatile artists putting together tracks and anecdotes from their lives which will give the legions of fans one hell of a musical experience!

TGIRF will be showcased through various destinations- a dedicated micropage and a simulcast on Facebook, Twitter, Dailymotion and Youtube will stream the half hour series.

Don?t miss to catch TGIRF every Friday starting 13 July 2012 @ 4pm where a new Rock Band / Artist will once again invite you into their adrenaline-charged rock n roll voyage! Log onto:

Mumbai: For all those who love music, films and are fans of R. D. Burman, they will now get an opportunity to connect to him through his life-story told by people who were an integral part of his life. Shemaroo releases the National Award winning documentary film ? Pancham Unmixed: Mujhe Chalte Jaana Hai on their Youtube channel shemaroomovies. Watch the movie on (http://www.youtube.com/shemaroomovies

Pancham Unmixed is a masterpiece directed by Brahmanand S Siingh that encapsulates, in a very balanced way, practically every phase of R. D. Burman life, right from his struggling days to his success, low phase and his genius instinct of music. The film has been featured in several International film festivals and won awards and rave reviews ---- from its world premiere at Arclight Hollywood in Los Angeles to the recently held Kala Ghoda Film Festival in Mumbai. Our DVD release has also been an equally well-received and sought-after one.

After winning several accolades and hearts of people all over, the film now releases on YouTube to reach the gen-next audience. The director of the film Brahmanand S Siingh shares his thoughts on the occasion, ?It?s been an overwhelming experience for me ? to say the least ? I feel my entire effort was a worthwhile one when I see the way people come out of the film moved and charged ? I feel privileged to have done my bit to bring the brilliant composer to everyone ? plain, personal and honest ?"

Mumbai : It?s raining awards for MTV this year and there is no better way to celebrate than to top it up with the highest honours of winning the Mashable ?Most Social TV Show? in the world for the show MTV Hero Roadies.

Mashable, one of the most popular online tech and news website declared MTV?s Roadies as the winner which was the only popular Indian nominee. The other nominations in the category were, WWE RAW (longest-running weekly episodic TV show in history), The Glee Project, Pretty Little Liars, Attack of the Show, Bones and Supernatural. After two weeks of voting from its fans from all around the world, MTV Hero Roadies finally won this title and they are now Mashable?s Most Social TV Show. This is the first time an Indian show and brand has been nominated and or won this award for their online innovation.

Commenting on this win, Aditya Swamy, EVP and Business Head, MTV India, said "It?s an honour and humbling to win an award on a global platform. Roadies has progressed from a TV show to a youth obsession and the kind of traction it has generated in the digital space is mind boggling. 10 MM fans on FB, among the top 3 most engaged FB pages in the world, trending regularly on twitter and youtube and over 10 million views on our youtube channel. This is what being a CULT is all about."

MTV Roadies which is now in its 9th season is India?s most acclaimed youth reality show, where real life people are pitted against each other. It is a blend of adventure, travel, thrill, drama and survival of the toughest. MTV Roadies created an instant craze in its first season itself (2003) and today boasts of the largest cult following for a television show.

MTV has successfully established Roadies as a brand and has extended it across platforms other than the TV, specially digital with it being amongst the top 10 most engaged Facebook pages in the world; nearly 3.4 million followers on the popular social network site.