MUMBAI: Zee TV is gearing up to launch its latest fiction property Rab Se Sona Ishq on 16 July at 8 pm slot.

The channel is shifting Hitler Didi that used to air at this slot to 8.30 pm, while pulling the plug on its long running show Yahaan Main Ghar Ghar Kheli.

Yahaan Main? will go off-air on 14 July.

Rab Se?will compete with slot leader Balika Vadhu (Colors), Star Plus? Iss Pyar Ko Kya Nam Du and Sony Entertainment Television?s Byaah Hamari Bahu Ka.

Rab Se Sona Isshq is story of Saahiba (played by Ekta Kaul), who deserted by the man of her dreams on the day of their wedding, follows her heart and chases him across continents. Her journey of hope rests on her conviction that their love is real and will last forever.

Also read:

Zee TV to launch ?Rab Se Sona Ishq? on 16 July

MUMBAI: Sony Entertainment Television (Set) is turning back to its long-running popular crime-based shows to warm up its Sunday audiences.

CID and Crime Patrol, which air on Friday and Saturday at 10 pm and 11 pm respectively, will now also telecast on Sunday at the same timing, beginning 29 June. Movies that will airing on this slot will have a new timing.

The Sunday telecast will not be repeated, a move aimed at increasing the show?s stickiness.

The channel earlier used to air movies at this slot which it will re-schedule.

The weekend slot is drawing attention among channels with Colors airing celebrity dance reality show Jhalak Dikhhla Jaa on Saturdays and Sundays at 9 pm, while Zee TV telecasts DID Li?l Masters.

MUMBAI: Zee TV has introduced a new television series, Fear Files, to revive the weekend 10.30 pm slot which had been lying vacant with repeats filling it up.

The one-hour format show will be aired on Saturdays and Sundays from 30 June. The series will run for 26 episodes.

Produced by Abhimanyu Singh of Contiloe Productions and Majid Azam of Dreamz Images, Fear Files is a horror show inspired by real life stories of individuals who have gone through paranormal experiences.

The docu-drama will also feature paranormal experts who will explain viewers about super-natural phenomenon. Mehra Shrikhande, a Doctor by profession, is one such expert on the show who will decode the para-normal events for the viewers.

?There were no shows during 10.30 pm slot in the weekend. This genre has always attracted people, so we thought the time was ripe to introduce this kind of show,? Zee TV Programming head-Fiction Sukesh Motwani said.

Why a horror kind of show? ?We realised that we did not had a show on horror in our content offering. So we thought why not introduce a show that deals with horror which will also broaden our content offering,? Motwani explained.

According to Motwani, what sets Fear Files apart from other horror shows is the fact that it is based on real life instances and has been produced in a video diary format wherein survivors of paranormal incidents can talk about their experiences.

?This show is based on real life incidence of people and has been reported in the media. So it?s not a fictitious story, we are bringing it in a testimonial form so the person who has experienced it will be narrating his experience in the show. The format that we have chosen is fresh in that context,? he added.

Zee had in December of 2008 introduced a supernatural soap Shree which aired at 10.30 pm on weekdays. The show was discontinued in 2009 following a 187 episodic run. ?But that was a very loud kind of horror show, while Fear Files will be less sensational,? Motwani said.

A lot of research went into the show before it went on the floors with the production duo of Abhimanyu and Majid spending almost a year on researching the incidents that are to be showcased.

?We have a research team that went about talking to paranormal experts using press coverage, using a lot of stories that we have collected from people?s incidence. We have collected the stories from a lot of sources. Many times you come across only a haunted house and then you have to create a story around it,? informs Motwani.

Motwani believes the Hindi GEC audiences have come a long.

?The audience is evolving at a very fast pace. The dialogues, performance and treatment have become very realistic. You can?t just shoot in drawing room or a bedroom. So if you look at Phir Subah Hogi, it is shot in Bundelkhand. The market has democratised a lot, the competition has also increased manifold,? Motwani explained.

Fear Files, is also being shot in various locations like Mumbai, Delhi, UP, Rajasthan, Himachal Pradesh, Goa and West Bengal to make the show more credible.

Motwani also revealed that the channel was mulling a celebrity host for the show but dropped off the plan since it would not have fit with the format.

Queried about the reason for commissioning only 26 episodes, Motwani said: ?With a one-hour format, you always work in seasons. You commission only a specific number of shows and see how the format evolves over a period of time.?

MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from Zee Entertainment Enterprises (Zeel) stable, is gearing up to launch a new fiction show, Rab Se Sona Ishq.

The show will go on-air on 16 July, though the channel has not finalised the time slot yet.

It is being produced by Jay Mehtaa Productions who have earlier associated with Zee TV to produce Sindoor.

Rab Se Sona Ishq is a coss-continental love story aimed at today?s "global" Indian.

The show is filmed in picturesque interiors of Punjab and will be shot in London over the next three months.

Zee TV head - fiction programming Sukesh Motwani said, "Its first-of-its-kind cross-continental love story on Indian television. It?s a story about people?s dreams and convictions and how they chase them. The canvas of this love story is expansive and our treatment of the show will be nothing short of grand."

Mehtaa added, "You will be able to appreciate the sheer effort and our minute attention to detail only once you see the episodes. To capture the essence of rural Punjab and retain the authenticity in its depiction, we?ve had a 25 day rigorous outdoor schedule in villages near Chandigarh and Patiala such as Nabha, Baroli, Banur, Majri and Basi Pathana. We have stunning visuals of our leads in Punjab."

The show?s soundtrack is the four new songs composed and recorded for it. The soundtrack also recreates some of the most beautiful Sufi compositions of Bulleh Shah, Reshma and Abida Parveen. Additionally, the show will feature a rock band wandering through the streets, performing songs pertinent to the situations developing on the show.

Rab Se Sona Isshq is story of Saahiba (played by Ekta Kaul), who deserted by the man of her dreams on the day of their wedding, follows her heart and chases him across continents. Her journey of hope rests on her conviction that their love is real and will last forever. The show also captures the "larger-than-life" illusions and tells the story of starry-eyed migrant Indians who land up in London with a million dreams, the channel said.