MUMBAI: Turner Broadcasting?s Hindi general entertainment channel (GEC) Imagine TV is launching a new fiction, Jamuna Paar, on 27 February.

Produced by Rajan Shahi?s Director?s Kut, the show will air Monday-Friday at 9 pm.

Star Plus? Diya Aur Baati Hum is leading the slot with 5.49 TVR. Jamuna Paar will also be competing with Zee TV?s Pavitra Rishta that ranks 11th in the GEC list and clocked 2.87 TVR last week.

The story of Jamuna Paar brings to light the differences, challenges and compromises that a couple faces to sustain love through their contrasting personalities, lifestyles and families.

Turner International India chief content officer Vivek Bahl said, ?While shows about girls forging ahead in their careers seem to be the flavor of the day, Jamuna Paar?s Vidhi herself makes a choice to give up her career in fashion design to become a successful housewife all for love. We are hopeful the show will stand out for its refreshing focus on romance, and give out a message on how love itself can transform and empower people.?

The show captures the difference that lies between two prevalent cultures in Delhi, each vibrant and lively in its own way but markedly different from the other. The show traces the love story of a fashion designer, Vidhi and Bijju who is part of his family business of weaving.

Shahi said, ?We are excited to partner with Imagine TV as it adds interesting stories on its daily line-up of shows. Jamuna Paar with its refreshing and honest storyline is sure to enchant the viewers and hopefully will make them fall in love all over again, knowing what it truly means in life.?

Mumbai: Hindi general entertainment channel Zee TV will launch a new fiction property, Punar Vivah, on 20 February.

Produced by Shashi-Sumeet Mittal, the show captures the journey of a man and a woman, who, having faced a debacle in their first attempts at marriage, are brave enough to give life a second chance.

The show delves into the dynamics of remarriage, showcasing the trials and tribulations that are a part of readjusting to a second life partner.

The show will air Monday-Friday at 10.30 pm slot. It will be replacing Bhagonwali - Baante Apni Taqdeer that goes off-air on 17 February.

Zee TV head- fiction programming Sukesh Motwani said, "In keeping with Zee TV?s recently launched brand positioning of ?Umeed Se Saje Zindagi?, we are proud to present a new show that resonates well with the spirit of enduring hope.

"Punar Vivah is all about being brave, giving life a second chance and making new beginnings in search of love and happiness. The treatment of the show is positive, progressive and mature. It?s not a preachy show that aims to propagate remarriage or drive in a serious, social message. It?s an intelligent, sensitive look at all that two people go through in readjusting to a new partner after already being used to the ways of one. It is as much about how their children cope with the upheaval."

At present, Sony Entertainment Television?s fiction show Bade Achhe Lagte Hain is leading the 10.30 pm slot on weekdays.

Motwani added, "There have been many good shows that have run well on different channels in the same time slot. Pavitra Rishta and Bidaai have run simultaneously at 9 pm slot and both were loved by the audience. So, it depends on the show?s concept. If it?s good and will interest audience, they will come along."

The channel plans to launch Punar Vivah with an aggressive, interactive marketing campaign that will stir up discussions amongst the viewers about the issue of remarriage through a judicious mix of outdoor, print and electronic media.

Gurmeet Chaudhary and Kratika Sengar are the male and female protagonists in the show.

MUMBAI: Balaji Telefilms has reported an eight per cent fall in its net profit for the quarter ended 31 December compared to the earlier year.

The production company, which currently has three shows on top Hindi general entertainment channels, has posted a net profit of Rs 11.2 million for the third quarter, as against a net profit of Rs 12.1 million in the earlier year.

However, the performance is much better when compared to a net loss of Rs 7 million the company had registered in the trailing quarter.

The production major witnessed a 15 per cent dip in income from operations to Rs 330.2 million in the quarter under review compared to Rs 390.4 million a year ago.

Balaji Telefilms has shows like Bade Acche Lagte Hain (Sony Entertainment), Parichay (Colors) and Pavitra Rishta (Zee TV).

The company reported an Ebitda loss of Rs 18.8 million for the quarter under review, compared to an operating loss of Rs 4.3 million a year ago. The other income of Rs 51.2 million helped the company to be in black.

Balaji Telefilms? realisation per hour from commissioned programming increased to Rs 2 million in the quarter, compared to Rs 1.85 million a year ago. However, in the trailing quarter, it was at Rs 2.1 million. The realisation per hour from sponsored programming was at Rs 330,000 in the quarter, compared to Rs 480,000 in the Q2 FY?11.

Commissioned programming remained flat at 120 hours in Q3, compared to Q2 FY?11, while sponsored programmes reduced to 94.5 hours in Q3, compared to 99 hours in Q2.

The company?s total investments as of 31 December stood at Rs 2.57 billion, including Rs 300 million in wholly owned subsidiary Balaji Motion Pictures Ltd (BMPL).