MUMBAI: Publicis Groupe’s research agency ZenithOptimedia has said in its latest forecast that global ad expenditure

MUMBAI: The Hindi general entertainment channels (GECs) gained 23 GRPs last week after losing viewers to live T20 Wor

MUMBAI: ZenithOptimedia has won the media mandate of e-comerce portal Jabong.com.

Mumbai: Advertisers may have to enter into transitory arrangements with broadcasters if some homes are left without d

MUMBAI: Bharti Retail, which operates a chain of multiple format stores, has awarded its media duties to ZenithOptime

MUMBAI: Wipro Consumer Care and Lighting has awarded its media duties to Maxus India and Lodestar UM following a mult