Mumbai: Art-E Media Tech is a full-service truly integrated marketing and technology agency aimed at nurturing digital marketing and advocacy of brands in India and across borders.With a strong presence across key metropolitan hubs including Delhi, Mumbai, Bengaluru, and Dubai, Art-E Media Tech boasts a comprehensive network that allows them to cater to clients nationwide. This reach ensures that brands from various industries and sectors can leverage Art-E's expertise and resources to enhance their digital presence and achieve their marketing objectives.
Art-E Media Tech offers a diverse range of services tailored to meet the unique needs and goals of each client. From social media management and video production to performance marketing, branding, design, influencer partnerships, and tech services, Art-E provides a holistic suite of solutions designed to drive engagement, foster brand loyalty, and ultimately, generate measurable results.
Indiantelevision.com caught up with Art-E founder director Rohit Sakunia where he shared invaluable insights into the ethos and achievements of Art-E, offering a glimpse into what sets the agency apart in the dynamic world of digital marketing and technology.
Edited excerpts
On the journey of Art-E Media Tech so far
We’ve been in business for the last 5-years. From starting with one resource and 5-partners to now plus 100-members and a 10M business is a journey we are all surprised and proud of. We are now present in 4-Indian cities and are soon opening our first international office in the GCC region. We work with a diverse range of clients across the spectrum of Mobility, Consumer Durables, FMCG and Big Tech. There was a time during the pandemic when we were like all others a little apprehensive of growth, but not only did we survive that, Covid made us even stronger.
On an impressive clientele including Hathi Mustard Oil, Bosch, TCL, Flipkart, and others
At Art-E Media, our core focus lies in fostering enduring partnerships with our clients, founded on transparency, collaboration, and delivering outstanding outcomes. Our approach begins with a thorough understanding of each client's unique needs and objectives. We invest time in comprehending their vision, challenges, and goals, tailoring our services accordingly. Working closely with clients, we develop customized strategies aligned with their brand identity and target audience. On top of it we also ensure we are available to their needs on a regular basis at hours where there is a need.
Furthermore, we believe in the power of regular client engagement. Our monthly physical meetings offer invaluable opportunities to deepen connections, gain insights into evolving needs, and strategize collaboratively for the future. By prioritizing personal relationships and demonstrating unwavering dedication to client success, we build enduring trust and confidence in our services.
On specific services and offerings do you provide to the clients
As a full-service integrated agency, we offer a comprehensive suite of services tailored to diverse industries like mobility, consumer durables, and e-commerce. Our offerings include strategic planning, brand development, creative services, digital marketing, website development, e-commerce solutions, data analytics, and public relations.
For mobility industries, we focus on enhancing brand visibility and user engagement through targeted digital marketing campaigns, programs that suit the TG and properties that scale awareness.
For consumer durables, we emphasize brand identity and reputation management through creative content and strategic PR efforts.
For e-commerce, we specialize in creating seamless online shopping experiences, implementing effective digital marketing strategies, and leveraging data analytics to drive sales and revenue.
Overall, our client-centric approach ensures that we deliver tailored solutions to meet the unique needs and challenges of each industry, driving measurable results and long-term success.
On scaling over 10 million dollars per financial year within just four years is a significant achievement
At Art-E we’ve believed in the most cliched yet the most simple strategy. That you take care of the work and the revenues will take care of itself. We’ve just taken care of our clients like one of our own. We’ve also taken care of our people and grown them faster than the industry and these two things have meant the business has taken care of itself. We are one of the fastest growing agencies with the lowest attrition rates.
On providing insights into Art-E's approach to leveraging social media, video production, performance marketing, branding, design, influencer partnerships, and technology services to deliver comprehensive solutions for brands
As the founder of Art-E, I'm excited to share our approach to delivering comprehensive solutions for brands. At Art-E, we believe in harnessing the power of social media, video production, performance marketing, branding, design, influencer partnerships, and cutting-edge technology services.
Our team combines creativity with strategic thinking to craft engaging social media campaigns that resonate with audiences. Through expert video production, we bring brands to life with compelling visual storytelling.
In performance marketing, we leverage data-driven strategies to maximize ROI and drive measurable results. Our branding and design services ensure that brands stand out in a crowded marketplace, while influencer partnerships amplify brand reach and engagement.
Finally, our dedication to innovation means that we're constantly exploring new technologies to stay ahead of the curve and deliver unparalleled solutions for our clients.
At Art-E, we're committed to empowering brands with holistic strategies that drive growth and success in the digital age.
On new developments does Art-E have in the pipeline to further enhance its services and offerings in the digital marketing and technology space
This is an interesting question that always gets us exciting. What’s New? What’s Next? This is how our current focus looks like
● Original Content up for grabs: Creating content on moments/topicality/issues/current affairs that is relevant to that aspect and can be used by any brand. For example, we recently created an anthem, “Aayega teesra” for the Indian Cricket Team during the ICC ODI World Cup 2023, which got the attention of a lot of brands to collaborate with or even purchase the entire IP. Here is the link for the anthem for reference:
● Changing the way we look at building brands: Most agencies focus on solving a marketing problem or a campaign problem. We are working with brands to provide solution for their business problems and how those could be solved. For example: A brand was struggling with a business problem, which was they could not get users to register for their warranty. With help of technology and BTL communication, we provided them with a solution to have their purchasers register for warranty. This helped enhance the overall experience of the customer with the brand and made their after sale services more effective.
● AI with logic: Everyone is going after AI for writing copies and creating visuals/videos and few of them are able to add a story line to it as well and not just making it look cool. That’s become hygiene for us. We are now integrating and providing solutions with AI in technology and content as well while connecting them with the media promotions. This is helping in giving the users a way more personalised experience with the brand. We are sooner launching AI in one of the largest ecommerce portals we’ve built grounds up for one of our clients.
