Mumbai: AI & Analytics solutions company, Course5 Intelligence, has unveiled a refreshed brand identity, migrating to the brand name ‘C5i’. Their new logo shows converging, multi-angled geometric blocks that represent the company’s multidimensional work, blending data science, analytics, and AI with diverse human perspectives to solve complex business problems. The brevity and futuristic appeal of the new name and logo are expected to facilitate better brand recall and reflect the company’s focus on continuous innovation to drive business impact at speed and scale for clients.

The company’s new tagline, Human.AI.Impact, is in sync with their consistent endeavor to leverage new and mature AI technologies with human expertise to enable value creation and continuously push the bar of what businesses can achieve.

A large part of the thinking behind Course5’s new brand elements involves elevating human potential, at C5i and in client organizations, with AI technology. Each shape and angle in the new brand logo signifies the unique ways in which the company views business problems and data, converging C5i’s human expertise with client perspectives and leveraging advanced analytics and AI, to deliver effective and transformative business solutions.

Course5 Intelligence CEO & chairman Ashwin Mittal said, “Course5 Intelligence has earned enormous brand equity over the years that we’re proud of and will continue to build on. As an abbreviation of our company name, our new brand name retains that value with a more contemporary tone. With the growing capabilities of AI to enhance human potential and accelerate business impact, we wanted our logo and tagline to bring into focus the complex, multidimensional nature of business problem solving, sharply accentuating the need to define and refine AI’s role in business, the indispensability of human involvement and perspective, and how best we can combine human and machine capabilities to responsibly drive innovation and growth for businesses.”