MUMBAI: Fabric is stitching together an even richer data ecosystem with the acquisition of BB Media, a global data science and market research firm. This strategic move strengthens Fabric’s position as the go-to provider of connected, actionable insights for the media and entertainment industry.

Fabric CEO Rob Delf  called the acquisition a perfect fit, “With BB Media joining the Fabric family, we are expanding our capabilities to ensure media companies have access to the most comprehensive and actionable data available.”

BB Media CEO Tom Gennari said, “For nearly four decades, BB Media has led the charge in media intelligence. In Fabric, we have found the perfect partner to push our insights further.”

With BB Media’s expertise in audience analytics and market intelligence, Fabric will offer deeper global insights by tracking streaming platforms, pricing models, and content availability across 200+ countries. This integration enhances Fabric’s core solutions, Fabric Origin now benefits from BB’s measurement data, helping customers optimise content distribution decisions, while Fabric Studio sees improved automation and metadata management for better content discoverability. Additionally, Fabric’s AI-powered solutions will provide smarter, real-time insights, supporting industry professionals without replacing their expertise.