Mumbai: In celebration of Karnataka Bank's remarkable century-long journey, a visionary Phygital Experience Center emerges as a beacon of innovation, inviting audiences to embark on an immersive exploration of the bank's past, present, and future. Developed in collaboration with DaveAI, the leading AI-powered experience creators platform sets a new standard in customer engagement and showcases Karnataka Bank's unwavering commitment to pioneering technologies.
The Phygital Experience Center, inaugurated by the Deputy Chief Minister of Karnataka - D. K. Shivakumar, promises a transformative encounter that seamlessly merges the physical and digital realms. By transcending conventional celebratory formats, Karnataka Bank aims to offer patrons a dynamic space where they can delve into the institution's rich heritage while envisioning its trajectory in the digital age.
At the core of this innovative venture lies DaveAI’s proprietary visual synthesis pipeline, meticulously integrated into captivating narratives, gesture-controlled experiences, and immersive simulations. Visitors were greeted by virtual avatars, could take part in virtual reality tours, and engage with augmented reality experiences, all curated to provide an unparalleled glimpse into Karnataka Bank's evolution over the past century and its vision for the future of banking.
"When Karnataka Bank celebrated their centenary year, one of their most important questions was, what do they need to do so that their legacy continues for another 100 years. They turned to us to ideate on what is possible in the future of banking. Together we came up with a very futuristic experience center with great ideas to showcase what they are already doing as well as what they would plan to do.
Concepts such as, Metaverse, Virtual Branches, Autonomous banking with the help of AI etc. were experienced by 100s of people from their staff and family as well as other dignitaries. Everyone was wowed by Karnataka Bank's vision as well as their management's commitment towards making it reality in the near future," said Dr. Ananth, CTO & Co-Founder at DaveAI.
The highlights of this Digital Bank of the Future included:
1. Gesture-Controlled Experiences: A journey through the bank's 100-year legacy, featuring a virtual avatar narrating key milestones and achievements, setting the stage for an enlightening exploration.
2. Virtual Reality Tour: Visitors could step into a VR pod for a 360-degree tour of the futuristic digital banking unit, experiencing firsthand the fusion of tradition and technology that defines Karnataka Bank's future.
3. Innovation Showcase: A dynamic zone showcasing the bank's innovative initiatives, featuring interactive kiosks and augmented reality-powered card discovery, designed to engage and educate visitors on Karnataka Bank's diverse range of products and services.
Commenting on the launch, Karnataka Bank CDMO Pankaj Gupta expressed excitement saying, "It is a proud moment for Karnataka Bank as we seamlessly blend tradition with the boundless possibilities of the future. Our Digital Experience Center stands as a testament to this fusion, exuding beauty and innovation in every corner. Now, our mission extends beyond mere admiration within our experience center; it's about bringing these immersive experiences to the doorsteps of all our customers, enriching their lives both within the confines of their homes and beyond."
