MUMBAI: Inflight entertainment just got a futuristic facelift with a dash of CGI and a lot of XR. Maxposure Limited, known for keeping airline passengers engaged at 30,000 feet, has acquired London-based immersive tech specialist Neutral Digital in a move that promises to upgrade more than just seatback screens.
With clients like Indigo and Air India already on board, Maxposure has long been a go-to for aviation content and tech solutions. But this latest deal plugs the brand into a whole new dimension, literally. Neutral Digital is a rising force in XR-driven aviation experiences, with a glittering clientele including Boeing, Airbus, Emirates, and British Airways. From training modules to interactive customer journeys, they’ve been building digital flight decks long before the metaverse made it cool.
As part of the deal, Maxposure will invest in Neutral Digital’s tech and growth while letting the company keep its independent identity. That means more immersive content, smarter integrations, and cross-selling possibilities that would make even seasoned frequent flyers look up from their screens.
Maxposure founder and CEO Prakash Johari commented, “This marks a transformative chapter for Maxposure. By combining our aviation-focused solutions with Neutral Digital's capabilities, we're revolutionising passenger experience with next-generation inflight technology that doesn't just meet airline requirements; it anticipates them. This integration positions us at the forefront of creating immersive, seamless experiences that redefine what's possible in the skies.”
Neutral Digital CEO Christian Grou added, “The digital world is rapidly moving towards the third dimension, and we are at the forefront of that revolution. This partnership accelerates our vision and strengthen s our ability to deliver transformative solutions to airlines worldwide.”
Together, the two firms are setting out to redefine how airlines engage with passengers whether that’s through mind-bending cabin visualisations, next-gen inflight interfaces, or storytelling that doesn’t just entertain, but immerses. Buckle up, aviation’s digital future just got a serious upgrade.
