BENGALURU: Acer India will commence a below the line (BTL) campaign along with print campaign for its new Iconia W4 tablet that was launched on 19 December in Bengaluru. Madison handles the media buying for Acer India.

“By the end of this weekend, our BTL campaign with some print will commence. We are looking at the possibility of our brand ambassador in India – Hrithik Roshan featuring in some of our communications,” said Acer India chief marketing officer Rajendran.

 “Over the next three months we will be spending about $250,000 on the W4 campaign in India,” he further added.

Featuring IPS and zero air gap technologies that provide a sharp display with enhanced clarity and brightness, the Iconia W4 is also equipped with Windows 8.1 and the 4th Generation Intel Atom Quad Core processor that offers faster tablet performance as well as battery life up to 10 hours for web browsing and up to eight hours for video playback.

“Modern consumers want an all-pervasive computing experience, one that is high on speed and performance as well, taking care of their mobile demands. Addressing the consumer desire for portable computing, Acer has launched a host of computing devices in flexible form factors including convertibles, all-in-ones, and tablet PCs. As a part of our focused efforts to offer industry-changing experience and newer form factors, we bring to you our latest tablet, the Iconia W4. The ultimate on-the-go entertainment hub, the Iconia W4 will appeal to a cross section of users from busy professionals to ultra-mobile youngsters”, asserted Acer India Managing Director Harish Kohli.

Targeted at active and professional users, the ICONIA W4 seamlessly weaves portable computing and entertainment. The company has set a modest target of 3000 units during the quarter. Company sources reveal that a 3G SIM version of the Iconia W4 is likely to be released sometime in February 2014.