MUMBAI: Akshat Arora has stepped into the position of marketing director at Third Wave Coffee, effective January 2025. With over 13 years of experience in brand management and client relations, he brings expertise in digital marketing, e-commerce, influencer partnerships, and experiential marketing to the team.
Arora holds an MBA in marketing from Symbiosis Institute of Management Studies and a bachelor's in business economics from Maharaja Agrasen College. His previous roles include leading marketing efforts for Tim Hortons India, where he served as head of marketing and product, and driving digital initiatives at Bisleri International. He also served as Reliance Brands (Steve Madden)-marketing head and Jaguar Land Rover marketing manager for around three years each.
Said Third Wave Coffee CEO Rajat Luthra: “Akshat’s extensive experience and innovative approach to business strategies makes him an invaluable addition to our team. Given the opportune stage the brand is at, we look forward to partnering with him as we embark on the next phase of our journey. We are confident that Akshat's leadership will elevate our marketing strategies and deepen our connection with coffee enthusiasts nationwide.”
“Third Wave Coffee has already defined India’s coffee culture with its specialty coffee offerings and customer-first approach. My focus would be on creating a deeper preference for the brand and driving brand love as we continue to innovate and grow. Together with the team, I am committed to strengthening the brand’s legacy of transforming how India experiences coffee," said Arora.
In his new role, Akshat will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer engagement through offline and online channels and strengthen the brand’s competitive edge in an increasingly dynamic market. His appointment comes at an exciting juncture as Third Wave Coffee celebrates the milestone of opening its 125th cafe and continues its expansion across India, reinforcing its leadership in the specialty coffee sector.
(Updated 21 January 2025 with inputs from Third Wave Coffee.)
