MUMBAI: JioStar has appointed Ankkit Gupta as a part of the team that oversees  brand and marketing strategy for JioHotstar and JioStar platforms.

Gupta has made the transition to Jiostar from  Disney Star, where he served as senior manager of brand and marketing strategy for over seven years. During his tenure, he spearheaded several major campaigns, including National Geographic's 'One for Change' sustainability initiative, which reached 50 million viewers across digital platforms. He also led network amplification for IPL 2023 and the release of Avatar 2.

At Disney+ Hotstar, where he previously served as senior manager of commercial and procurement, Gupta was instrumental in the platform's India launch, securing over 600 titles across Hindi and English content. His media career spans roles at Network18 Media, where he managed key advertiser relationships, and Reliance Broadcast Network, where he developed radio programming strategies.

In his new role, Gupta will oversee brand development and marketing initiatives across JioStar's expanding digital entertainment portfolio.