MUMBAI: Mamma mia! Baskin Robbins is cranking up the cool factor this summer with a deliciously indulgent twist, say ciao to their all-new Italian Gelato Range. The world’s largest QSR ice cream chain, which has been steadily expanding its presence across India, is now bringing a scoop of Italy to Indian palates with artisanal gelatos and decadent sundaes that promise a true taste of the Mediterranean.
Crafted with premium ingredients and designed to transport you straight to the streets of Rome, the range includes creamy new flavours like Chocolate & Roasted Hazelnut, Mango and Cream, and Blueberry Cheesecake Gelato. If that wasn’t enough to melt your heart, the sundaes such as Berry Me in Cheesecake, Salted Caramel & Brownie, and Cotton Candy Wonderland pile on bold textures and irresistible toppings.
Graviss Group (Baskin Robbins) CEO Mohit Khattar said, "We've cultivated a deep understanding of evolving consumer preferences through consistent market analysis and direct customer feedback. This insight drives our innovation strategy and has enabled us to launch this delightful selection of artisanal gelato scoop flavours and sundaes that offer consumers an elevated dessert experience beyond traditional ice cream. Our ability to anticipate and respond to changing preferences positions us at the forefront of dessert innovation in the Indian market, and we remain committed to delivering premium, innovative experiences year-round to all age groups."
Baskin Robbins’ flavourful foray into gelato comes on the back of a strong FY25, where the brand opened its 1,000th store in India and the subcontinent and added 120 new stores in FY24-25. It now boasts a presence in over 290 cities, with its packaged consumer goods and B2B channels, think hotels, multiplexes and restaurants expanding alongside its iconic parlours.
With double-digit growth projected for FY26, the Italian gelato launch is yet another cherry on top of Baskin Robbins’ dessert empire. Prices for the new range start at Rs 115, and the flavours are already scooping up attention across outlets nationwide.
For a sweet escape that doesn’t require a passport, Baskin Robbins’ gelato promises la dolce vita, one scoop at a time.
