Mumbai: Homegrown audio and smartphone accessories brand boAt has roped in actor Rashmika Mandanna to promote its wearables category and TRebel collection. The brand has launched a special campaign called #DanceThroughLife to celebrate International Women’s Day.
With this campaign, the brand has launched an exclusive range of pop-coloured smartwatches designed specifically for women as a part of TRebel collection. Furthermore, the campaign aims to depict how women are doing away with the closeted ideology of what they are expected to be. "Starting 8 March, boAt will add its smartwatches (Vertex, Mercury, Matrix, Blaze and Xtend) to the TRebel collection and unveil the latest limited edition watch straps in various shades," said the statement.
“Rashmika is cheerful and fits very well into the brand ethos of boAt with her millennial stance. Through this partnership, we intend to establish our presence in the southern market, along with strengthening our position in the smartwatches category,” said Imagine Marketing Ltd co-founder and CMO Aman Gupta.
Excited about this new partnership, Rashmika Mandanna added, “'For young India today, boAt represents an audience of choice who are looking to make a statement with their choice of accessories. It’s a brand whose values I admire and identify with as they are walking the talk. I am thrilled to be a part of the boAt family.”
The TRebel campaign was launched on Women’s Day last year with eminent faces like Kiara Advani, Bani J and Raja Kumari amongst others. The collection is available on Amazon and Flipkart, and boAt’s website.
