MUMBAI: Buying a car in India has long been an exhausting rite of passage. Prospective buyers have had to wade through conflicting online reviews, wrestle with pushy showroom executives, and embark on an endless hunt for the elusive "best deal." In an age where groceries land at your doorstep in 10 minutes and AI predicts your next binge-worthy show, why does buying a new car still feel like a 90s-era scavenger hunt?
Well Cars24, the autotech disruptor has shifted gears—literally—by launching ‘New Cars’, a revolutionary platform designed to end the chaos. With just a few clicks, buyers can now access real-time, city-wise on-road prices, compare models, book test drives, and even explore financing options. From the budget-conscious hatchback hunter to the luxury SUV dreamer, everyone now gets a seamless, tech-powered shopping experience. No more price guessing. No more painful negotiations. Just pure, unfiltered car buying bliss.
Why Now? Because India’s appetite for new wheels is insatiable. Passenger vehicle sales smashed records in 2024, crossing 4.3 million units—a five per cent rise from the previous year. SUVs, the undisputed kings of the road, now account for a whopping 54 per cent of all new car purchases. And with the average mass-market car priced at approximately Rs 11.4 lakh, Indian buyers are spending more than ever.
Yet, the buying process remains stuck in first gear. Shoppers are still toggling between OEM websites, unreliable dealership quotes, and the well-meaning but often misinformed advice of that one ‘car expert’ friend. Not anymore. With New Cars, Cars24 is changing the game.
"We live in a world where groceries arrive in 10 minutes, loans get approved instantly, and AI suggests what to watch next. But buying a new car? Still a slow, outdated process of showroom visits, price haggling, and long waiting periods. If you’re spending lakhs on a new car, the experience of buying it should match the excitement of driving it. That’s what we’re changing—bringing speed, transparency, and control to new car buying, the way it should be," said Cars24 co-founder Gajendra Jangid.
Unlike traditional listing sites, New Cars offers a fully integrated buying experience built around convenience and clarity. Here’s how:
. India’s first AI-powered video buying experience: Forget showroom visits. Now, AI-driven video walkthroughs showcase every inch of your desired car—inside and out—along with real-world performance insights. No more scrolling through multiple sites.
. No more pricing headaches: Ex-showroom prices are half the story. Cars24 offers exact, city-wise on-road pricing, covering taxes, insurance, and hidden costs—so you know exactly what you’re paying.
. Compare like a pro: Side-by-side comparisons of models, features, safety ratings, waiting periods, and financing deals—all in one place.
. Test drives at your convenience: Book a home test drive (for select models) through dealer partners, eliminating the need to step into a crowded showroom.
. Seamless exchange and financing: Trade in your old car, explore loan options, and finalise financing—all within the same platform.
Car buyers have evolved, but the industry has lagged behind. Over 90 per cent of Indian buyers now rely on online research, yet they still get dragged into the same offline labyrinth. Cars24 is putting an end to that cycle. Whether it’s your first car or an upgrade to that dream machine, the entire process is now fast, transparent, and just a few clicks away.
Check out New Cars here: https://www.Cars24.com/new-cars/. Because buying a new car should be as smooth as your first ride in it.
