MUMBAI: Nuvoco Vistas Corporation, which is also know as Lafarge India Limited has launched its latest campaign for its popular brand Duraguard. 

Conceptualised around a simple message of ‘No Gap in performance’,  the campaign highlights thesalient feature of Duraguard Cement for the end consumer. The campaign features prominent Royal Challengers team members Virat Kohli, AB De Villiers Yuzvendra Chahel and Brendon McCullum. 

The campaign delivers an important message on the need for increasing the strength and density of concrete used in all buildings/houses by eliminating any inherent gaps. The company claims that Duraguard Cement increases the strength and density of concrete and stops the attack of harmful elements.

Chief of sales, marketing and innovation Madhumita Basu says, “Nuvoco has a legacy of building brands that connect with the consumer. In India, where cricket holds a special place in the hearts of the majority of its people, this was a natural platform for us on which to reach out to every house hold in the country. Duraguard Cement is a pathbreaking product in the market aimed to meet the critical requirements of rural and urban home builders.”

Duraguard Cement was also the principal partner for the Royal Challengers Bangalore team for the recently concluded IPL 2018. 

Ideated by Rediffusion Y&R, the new campaign will run across print, radio, television, outdoors and social media-cum-digital platforms between June-July.

Nuvoco started operations in India in 1999 as a manufacturer and retailer of building materials with a vision to build a safer, smarter and more sustainable world.