Mumbai: EGOSS, an Indian footwear brand, has announced its comprehensive expansion plan by acquiring a new state-of-the-art production unit at Agra. This expansion allows the introduction of advanced machinery and design for large-scale operation preparing to position them as a true global leader. Once operational, the unit would tremendously increase the manufacturing capacity to almost three million pairs from the current one million pairs a year, effectively structuring a means to increase domestic and international customer base. The new unit would also boost the ‘Make in India’ campaign and help raise the profile of Uttar Pradesh as an ideal investment destination. Agra, a GI-tagged city for leather footwear would also get another feather in its cap for being one of the leading cities in the world for footwear.
EGOSS has been a household name in India for decades, and it is now very strongly on the road to establishing a strong presence in the tier II and tier III cities and smaller towns within India. The brand is realising the full potential inherent in this market with its presence in the international market by exporting to the Middle East and Asian countries already.
By developing targeted strategies for these growing regions, EGOSS aims to become a ubiquitous symbol of comfort, style, and heritage across the nation and beyond. EGOSS understands that innovation is more than just technology. It is committed to continuously improving models while discovering new functional materials and technologies that bring increased comfort to users, without giving up on time-honored handmade tradition and excellence. Another prime focus is on sustainability, where EGOSS works on eco-friendly initiatives throughout its activities.
"We envision a world where crafted footwear is synonymous with our brand." said EGOSS founder Ravindra Bhatia. "The proposed plan lets us reach that goal without compromising the intrinsic strengths built over the years. We are quite positive that with enhanced production capacity, coupled with strategic market expansion and a commitment to innovation, along with strong belief in being environment-friendly, EGOSS shall be synonymous with trust for generations to come."
EGOSS identifies and adapts to evolving customer preferences. This translates into a commitment to monitoring trends and tailoring product lines to meet them, whether it's the growing demand for sneakers or the increasing interest in vegan materials. The company operates three brands in footwear - EGOSS, Lafattio (luxury footwear), and Ladyboss by Egoss (women's footwear) and is available online and at over 2000 plus outlets pan-India. The company also welcomes private labeling opportunities as it continues to expand its global footprint.
