Mumbai: The 2024 Lok Sabha Elections are the central topic of discussion in the country currently. Interestingly it’s not just the political parties or the politicians emphasizing people to practice their democratic right and encourage people to become an active part of electoral discussions but many unconventional brands are taking initiative to start conversations among voters regarding the political landscape.
Amid increasing concern regarding the election outcome and political environment, many politicians are turning to astrology. Astroyogi, the leading and country’s first Astro-consultation platform has recorded a 10x increase in enquiries and consultation about the parliamentary elections as compared to the previous cycle of the lok sabha elections. Families of the politicians are turning to astrologers to seek insights into the potential results and the fate of various political candidates. The spike is witnessed in accordance with the increased uncertainty and higher uptake of astrology apps.
The use of polls to engage the audience on a social discovery app Hunch is capturing the attention of the young population between 18-25 years of age group in the country. The polls are posted on the app by the GenZ users, thereby reflecting the opinion of the larger democratic population of the country by engaging in common exchange of questions like “Who according to you is the most eligible political leader, who should win the elections?”. This community engagement strategy is not only helping in extracting valuable data but is also allowing the people to express, discuss and debate about the political scenario of the country.
In a strategic move to stay relevant and resonate with the electoral atmosphere, Blinkit, the popular quick-commerce platform, has temporarily rebranded itself as "Inkit". This change is more than just a playful twist on words; it symbolizes the brand’s commitment to being in tune with the public pulse. By doing so, Blinkit is positioning itself as a brand that supports and encourages civic participation.
These are the testimony to how brands are creatively leveraging and engaging in the historic event of quinquennial elections to connect with their audiences, and drive conversations.
