MUMBAI: Hyundai Motor India has initiated ‘Experience Hyundai’ campaign across 418 rural locations in India. The campaign aims to generate high engagement with customers during the festive season through a Pan-India road show.

‘Experience Hyundai’ campaign is organised to enhance customer connect in the rural markets with a Caravan of Hyundai cars in the smaller towns and villages. The objective of the campaign is to reach out to the customers in these markets directly to create an interface with products and offer them the best benefits.

Hyundai Motor India director of sales and marketing Rakesh Srivastava says, “We are confident of establishing a strong brand presence for Hyundai offering unparalleled value through global technology and feature-rich cars to the customers in the rural market.”