MUMBAI: What do you get when a marketing maven swaps tyres for tiles?

Apparently, revolutionary aluminium.

Former JK Tyre and LG Electronics CMO Amit Gujral has pulled the curtain back on his next big act: Alumvista, a design-forward venture that’s here to slim down your interiors and bulk up your aesthetic credibility. Say goodbye to clunky doors and hello to minimalist mastery.

The brand launched on 7 April 2025 in New Delhi with all the flair of a product drop and the elegance of an architectural gala. With its state-of-the-art manufacturing facility in Najafgarh and a sleek experience centre in the capital, Alumvista is peddling everything from aluminium doors and wardrobes to sliders, shower cubicles and space-saving partitions. And yes, there’s even a magnetic locking system for swing doors, because why not?

"Is your home a true reflection of you?" asked Alumvista founder & managing partner Gujral. "Alumvista is not just about aluminium profiles; it is about creating a lifestyle. Our goal is to introduce home and office owners to a world where minimalism meets functionality - offering them slim, sleek, durable, and aesthetically superior solutions. With this launch, we aim to set a new standard in Indian interiors, bringing a fresh perspective to modern living and working spaces."

Backed by co-founders Sandeep Premsagar Dewan and Ajay Kumar Sharma, Gujral brings 30 years of brand-building mojo into the home and office space. But it’s not just about looking good—Alumvista has substance too. Using the Electrophoresis method (yes, that’s a real thing), the company ensures its aluminium coatings outlive even the most loyal of tenants.

The launch saw design junkies, architects, and Insta-happy homeowners rubbing shoulders while previewing what could very well become the future of modular India. Swing doors, pocket wardrobes, hidden panels, and posh partitions aren’t just accessories - they’re statements. And Alumvista wants every home and office to shout style.

"In Bollywood, where every frame is a canvas and every detail tells a story, design is not just aesthetic—it's emotional. Alumvista brings a refreshing sense of premiumness and precision that resonates with the creative soul of our industry and every home. Its sleek innovation aligns perfectly with the kind of visual storytelling we strive for in cinema," said Bollywood Projects music director & curator Shameer Tandon.

With durability, design, and desi sensibility at its core, Alumvista is strutting into India’s interiors game with serious hardware and zero fluff. Gujral’s pivot from brand to build might just be the slickest transition since wall paint became matte.