MUMBAI: Couponing company GrabOn has partnered with OTT platform ZEE5 to offer a host of exclusive deals, including discounts on a wide range of products and services, for the latter’s subscribers. These exclusive offers will be applicable on food, travel, electronics, apparel, and groceries.

GrabOn founder and CEO Ashok Reddy commented, “At GrabOn, we always strive to give the best deals and attractive offers to our consumers. With our partnership with ZEE5, our customers will now be able to enjoy the benefits of viewing the exhaustive content library of ZEE5 at discounted prices. This will help us tap into the ever-growing digital entertainment audience and enhance our list of partner brands.”

ZEE5 India business head Manish Aggarwal commented, “Understanding the trends of digital behaviour of our subscribers, we have identified partnerships that reflect their browsing patterns and add value. This is the first time we are partnering with an online discount discovery platform and we are glad to associate with GrabOn, one of the most preferred names in the industry. We understand that the Indian audience is price-sensitive and such associations further strengthen customer commitment through special pricing and discounts.”

In order to avail the benefit, consumers need to log on to the ZEE5 GrabOn co-branded page and click on any offer of their choice. Using the promo code generated, they can enjoy a multitude of discounts/offers.