MUMBAI: The vice chairman of RP Sanjiv Goenka group Shashwat Goenka has revealed how his company-identified the market potential of makhana (fox nuts) before healthy snacking became mainstream in India.

Speaking at ABP Network's Ideas of India 2025 summit in Mumbai, Goenka discussed how his company has adapted traditional Indian snacks for health-conscious consumers. "Indians want the punch of flavour in their snacks, but they also want them to be healthy. That's the balance we aim to perfect," he said.

Goenka highlighted the company's innovation in traditional snacks, noting their bhujias contain 45 per cent less saturated fat while maintaining authentic taste. He emphasised that taste remains paramount, stating, "If a product is not enjoyable, consumers will not come back to it."

Addressing the evolution of consumer behaviour, Goenka pointed to the rise of quick commerce and increased consumer willingness to experiment with new products. He stressed the importance of maintaining consistent supply chains to meet this growing demand.

When discussing industry competition, Goenka cited rapid technological adaptation as crucial for success. He named Mukesh Ambani and Elon Musk as business leaders he admires for their vision.

The two-day summit, themed 'Humanity's Next Frontier', brings together global thought leaders to discuss India's role in addressing challenges from climate change to artificial intelligence.