MUMBAI: India Circus by Krsnaa Mehta is an online and offline retail brand that offers eccentric accessories, wall arts, home décor, fashion products, and utilities. In 2018, India Circus was acquired by Godrej with 100 per cent stake. As part of its strategic initiative to achieving an omni-channel presence, as of June 2019, the brand is retailing from the popular e-commerce platform, Myntra.

India Circus’s entire range of home décor and dining is available on Myntra. From cushion covers to bed runners, bath linen and accessories, floor coverings, multi-utility storages, décor accents, décor plates, and décor lighting. Everything its audience could possibly ask for is going to be available on Myntra with over 800 SKUs listed on the platform. When it comes to dining, its entire range of mugs, tumblers, trays, coasters, table & kitchen linen, chopping boards, bowls, platters, crockery and dinnerware is available on the e-commerce website.

In addition to being available on Myntra, India Circus has its own e-commerce website along with offline presence in Mumbai, Chennai and Kolkata and it plans on establishing its presence in marketplaces where it would be able cater to a like-minded audience.

Speaking on this lucrative association with Myntra, India Circus, A Godrej & Boyce Mfg Co Ltd founder and executive director Krsnaa Mehta said, “We are thrilled to have had a successful launch on Myntra. The journey has been joyfully challenging. Our presence on Myntra is a step towards the Omni-channel presence of India Circus. The response so far has been fabulous.”