NEW DELHI: Indian-based consumer electronics brand boAt has teamed up with six franchises in this year's edition of the Indian Premier League (IPL). The d2c brand is the audio partner for Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore. 

boAt revealed that it will launch a limited edition of TWS Airdopes inspired by the insignia and colours of the teams, to cater to the fans of the respective teams. The brand logo will be displayed on the helmets and team caps of Punjab Kings and Royal Challengers Bangalore.

Ahead of IPL 14, the brand has kicked off the #SoundOfChampions digital campaign aimed at celebrating the league’s winning moments. It has also roped in Hardik Pandya, Shikhar Dhawan, Rishabh Pant, Prithvi Shaw, Mayank Agarwal, and KL Rahul as brand ambassadors. 

"Cricket has always been a religion in our country and the league will boost overall consumer confidence. We want to welcome the IPL teams back to India by launching TWS earbuds with the teams’ insignia," said boAt co-founder Aman Gupta. 

The #SoundOfChampions campaign aims to strengthen boAt's bonding with cricket. With this promotional strategy, the company is trying to elevate the emotion and passion that cricket and sounds evoke in the minds of Indians.