MUMBAI: Thomas Cook (India) Limited has just dialled up the charm—and the Gen Z appeal—by roping in Hindi cinema heartthrob Kartik Aaryan as the brand ambassador for its foreign exchange business. The move, announced on 3 April 2025, is part of a strategic push to woo India’s youth with its freshly launched Borderless Travel Card.

The card is a slick multi-currency prepaid solution designed to make international travel less of a hassle and more of a flex. And who better to headline that message than the actor who already lives rent-free in the hearts of millennials and Gen Z? “I am excited to work with Thomas Cook India—a brand that is synonymous with not just pioneering travel but also innovative and youthful agility,” said Aaryan.

Kicking things off is a playful new campaign featuring Aaryan himself, where he explains forex woes to a fellow traveller while flaunting the Borderless Travel Card like it’s the ultimate travel hack. Think multiple cards, currencies and SIMs? Nah. This one card claims to do it all, and Aaryan is the guy telling you exactly why.

Thomas Cook EVP - foreign exchange, Deepesh Varma backed the move with data-driven confidence, “Our research reflects significant opportunity from Young India, and we are already witnessing an encouraging uptick in demand. Kartik is the perfect fit to inspire and address this powerful segment.”

The campaign will run across digital, social and connected TV platforms, ensuring every scroll and swipe gets a dose of Kartik’s forex finesse. For Thomas Cook, this isn’t just another ambassador play—it’s a bid to capture the imagination (and wallet) of India’s new-age traveller.

The Borderless Travel Card follows in the footsteps of Thomas Cook’s earlier successes like Study Buddy for students and EnterpriseFX for business travellers. With travel back on the agenda and wanderlust in full swing, the timing couldn’t be more pitch-perfect.