MUMBAI: Mumbai-based neighbourhood discovery platform Kyn has appointed Lavina Rodrigues as assistant vice president of brand communications, the company announced today.

Rodrigues, a Kingston University alumna with more than 15 years' experience in marketing and communications, joins the rapidly growing tech startup as it approaches its first anniversary. Kyn, which helps users discover local events and businesses, has garnered over 900,000 downloads since its launch in February 2024.

In her new role, Rodrigues will work alongside the app’s founding team to shape the company's market strategy and communications. She brings extensive experience from previous senior positions at prominent firms including Cleartrip, PVR, and Network18 Media & Investments.

"We're delighted to welcome Lavina aboard as we enter our next phase of growth," said Kynhood Technologies CEO & founder Gayathri Thyagarajan.

The appointment comes as the bootstrapped startup, which currently boasts 65,000 daily active users, looks to expand its marketing initiatives.

Rodrigues holds an MSc in Marketing from Kingston University, London, and a commerce degree from the University of Mumbai. Her expertise spans B2B marketing, public relations, and corporate communications across various sectors including technology, media, travel, and financial services.

Kyn, which positions itself as a hyperlocal discovery and connectivity platform, aims to help urban Indians better connect with their immediate neighbourhoods through targeted local content and community engagement.