MUMBAI: Tata Consultancy Services (TCS) has named Mandhir Bhatia as its new tech head for corporate marketing. Bhatia, who joined TCS in  as senior engagement manager in March 2023 , brings over 18 years of experience in driving business growth through technology-driven marketing solutions. His new position is effective as of November 2024.

Prior to TCS, Bhatia worked at Adobe for 11 years, holding various roles including enterprise customer success manager and global customer success lead. He also worked at Capgemini Invent as a manager consulting services.

Bhatia specializes in AI-driven martech solutions, digital transformation, and strategic technology adoption to enhance customer experiences. He holds an MBA in Information Technology from the Institute of Management Technology, Ghaziabad, and a bachelor of  commerce from Delhi University.

In his new role, Bhatia will focus on leveraging technology to transform marketing and drive business growth for TCS.